Being a Developer Advocate: Week 13

This week we went back to fundamentals. I learned a lot about DevRel metrics and what type of DevRel I like most.

Onboarding

Following the devastating Developer Experience audit last week, we doubled down to improve our onboarding docs.

I did some work giving the thing structure and a native English-speaking colleague of mine made sure it is concise:

Germans have a verbose way of writing English! 😅

I learned a few things:

• is going to is a phrase we are taught at school, but it is better to replace it with will
• Be upfront with the shortcomings of your product to avoid frustration
• There are many details missing that are important and you are blind to them personally
• Add a section at the start of the guide where you give the structure of the onboarding (creates the correct expectation)
• Add a What to do next section at the end helps the user to evaluate your product further
• Remote Development Environments which require not setup except an account there are a game change (We are setting up Gitpod)

DevRel Metrics

I was blown away by this blog Measuring DevRel!

From that, I learned that I am a content-focused Developer Advocate as I enjoy creating every kind of content 😎

Also, in nearly every sentence there is gold; I will use it to define our key metrics to measure.

Hint: Your north star metric is always Monthly Active Developers

And also we I will try to get a grip on DevRel qualified leads as the wonderful Mary Thengvall suggests!