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John Hall
John Hall

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What a Trade Show Floor Reveals About the Data Problem Behind Customs

Customs compliance is, underneath everything, a data problem. Regulations change, classifications shift, and businesses are left reconciling all of it by hand.

That was the backdrop for our CEO's session at Multimodal today, on how AI is starting to close that gap across UK, EU and US customs. The room was packed, which tells you something about how many teams are still stuck on this.

Afterwards, at Booth 3055, most conversations circled the same theme: manual processes that can't keep up with how often the rules move.
You can see how iCustoms spent First Day at Multimodal 2026.

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