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Johnathon roy
Johnathon roy

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Reasons Why Emotions Play An Important Role in UX Design

As per the definition of UX design, it is the process of manipulating user behavior through usability, accessibility, and desirability provided in the interaction with a product and it stands for user experience. User experience (UX) is a person’s emotions and attitudes about using a specific service, system or product and encompasses the practical, experiential, affective, meaningful and valuable aspects of human-computer interaction.

In layman’s language, it is the feelings generated while interacting with your website/app/software. User experience is a crucial and relevant aspect in software design and development as it helps in creating a loyal customer base to your brand by providing a happy experience.

The word “HAPPY” here suggests something happened with the emotions of that person and it is this feeling of emotions that is kept in mind during UX DESIGN developmental stages.

Let us understand the difference between UX and UI to have a clearer picture of the emotional designing value. The designing elements provided by UI (User interface) enables the customers to interact with the services whereas UX provides an individual interaction experience with the products and services and the user is also able to analyze their experience afterwards by suggesting their takeaways from the entire experience.

Google is a very good example of a successful user design where their “Spartan interface” gives a great user experience and they don’t have to shout it out from the rooftop to announce their success rate. The experience an audience has after visiting their sites is making them come again and again because of a strong supply of their required target which is information.

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