A couple of years ago, most crypto B2B platforms saw exchanges as just liquidity endpoints. Plug in an API, route trades, call it a day.
But something changed.
Between 2023 and 2024, exchanges evolved from passive infrastructure to active monetization engines. Suddenly, they weren't just providing order books — they were co-piloting growth.
That’s when I started pushing broker models hard.
Instead of just connecting to an API, a broker integration lets you embed full exchange functionality into your product — whether it's a wallet, a terminal, or a neobank. But more importantly, you get paid for it. Think: revenue share, user engagement tools, and access to exchange-grade marketing support.
📌 According to KPMG’s “Q1’24 Venture Pulse Report – Global trends,” 38% of European fintechs are already using broker or white-label models to offer crypto services.
Let that sink in: this isn’t just a trend. It’s infrastructure.
The WhiteBIT Example: When a Broker Program Feels Like a GTM Strategy
Let’s zoom in on a case I’ve worked with up close: the WhiteBIT Broker Program.
With over $2.7 trillion in annual trading volume and a $38.7B ecosystem valuation, WhiteBIT isn’t just one of Europe’s largest exchanges — it’s also one of the most partner-friendly.
Here’s why:
🟩 Revenue Share — Up to 40% on trades, even if the user was referred previously (20%). That kind of comp structure makes this viable from week one.
🔘 Flexible Terms — Aggregators, fintechs, and terminals can negotiate bespoke conditions. No one-size-fits-all approach here.
📊 Fast Integration — Clean docs, direct technical support, and real humans who help you test and iterate.
🧠 Co-marketing Tools — From AMAs to blog features to tournaments for broker-sourced users, WhiteBIT doesn’t just connect APIs — it amplifies them.
📎 Full breakdown here
Want Proof Broker Models Work? Look at Atani x Kraken
The Atani terminal integrated Kraken as a broker. Here's what happened:
▪️ Users could trade without leaving the terminal.
▪️ Kraken saw increased account creation in Europe (18% via brokers).
▪️ Atani unlocked real-time analytics, better retention, and fatter LTVs.
In other words: user experience got smoother, monetization got smarter, and both sides won.
My Take in 2025
If you're building a product in Web3 — especially one that touches user funds, trading, or portfolio analytics — broker integrations are no longer optional. They’re how you monetize traffic without building an exchange.
Start with one partner. But choose wisely.
Look for someone who offers more than just endpoints. Look for support, marketing, and flexibility. Look for an ecosystem — not a widget.
Because in this cycle, no-code monetization isn't a feature. It's a strategy.
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