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Julia Theron
Julia Theron

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How to Find Backlinks Your Competitors Have That You Don't

I've been exploring backlink gaps between my site and competitors using the SERPSpur Backlink Gap Analysis Tool. It finds websites that link to your competitors but not to you, revealing missed opportunities. I wrote a Python script to compare domains:

python
import requests

url = 'https://serpspur.com/tool/backlink-gap/'
params = {'my_domain': 'mysite.com', 'competitor': 'competitor.com'}
response = requests.get(url, params=params)
gaps = response.json()['missing_backlinks']
print('Potential backlinks:', len(gaps))

This is a goldmine for outreach. Give it a spin at https://serpspur.com.

Top comments (4)

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Matt Joshi

Interesting approach! I've used a similar gap analysis before, but automating it with a script like this is clever. Do you find the outreach success rate from these opportunities is significantly higher than other methods?

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juliatheron profile image
Julia Theron

Great question! The backlink gap analysis really shines when you compare multiple competitors at once to see which linking domains are consistently overlooked.

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Amelia

Love the automation angle here. For anyone scaling outreach, it might be worth adding a rate limit check to avoid API blocks. Have you tried integrating this with a CRM yet?

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carllowman profile image
Carllowman

Great script! I've been doing similar outreach with tools like Ahrefs, but having a free API endpoint for this is handy. Do you filter the gaps by domain authority or relevance before reaching out?