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Serge Matveenko
Serge Matveenko

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RSS: A Great Standard That Can’t Keep Up

RSS (en.wikipedia.org/wiki/RSS) has long been praised as a decentralized, open standard for content syndication. It allows users to aggregate and consume updates from various sources in a unified way. However, as the web has scaled and usage patterns have evolved, RSS has become increasingly inefficient. Its core limitation? The "pull" model, which places an unsustainable burden on both servers and clients.

The Problem with RSS: Inefficient Polling

At its core, RSS clients periodically check (or "poll") a feed URL to see if there are any new updates. This process occurs regardless of whether the server has new content. While this might seem trivial for a handful of users, the situation quickly deteriorates at scale. If thousands or even millions of clients continuously request updates from a server, that server must respond to each one, whether it has new content or not. The result? Unnecessary traffic, wasted resources, and eventual overload.

Worse yet, the polling frequency needs to strike a balance. Poll too infrequently, and users receive delayed updates. Poll too often, and the load on the server spikes dramatically. There’s no elegant way around this trade-off.

A Better Alternative: The Push Model of ActivityPub

ActivityPub (en.wikipedia.org/wiki/ActivityPub), an open standard for federated social networking, takes a fundamentally different approach. Instead of having clients constantly check for updates, it uses a "push" model. When new content is published, the server notifies interested clients (or other federated servers) only when necessary. No polling, no wasted requests—just efficient, on-demand content distribution.

With ActivityPub, no work is done when there are no updates. The server only engages when something new is published, sending notifications to subscribers efficiently. Additionally, the server can handle updates asynchronously, allowing it to plan resource distribution more effectively while notifying clients. This drastically reduces server load, making it far more scalable than RSS, especially in high-traffic environments.

Why RSS Can’t Keep Up

Despite its strengths—openness, decentralization, and ease of implementation—RSS struggles under modern internet-scale loads. The inefficiencies of its polling mechanism make it unsuitable for large-scale deployments where real-time updates and minimal resource consumption are critical.

This doesn’t mean RSS has no place; it’s still useful for niche applications, small-scale syndication, and personal use. But for platforms handling significant traffic, push-based alternatives like ActivityPub provide a more efficient and scalable solution.

The Future of Content Distribution

As the internet continues to grow, so too must our tools for content distribution. While RSS was revolutionary in its time, the modern web demands smarter, more scalable solutions. Push-based protocols like ActivityPub represent the next step in decentralized content sharing—one that eliminates unnecessary load and ensures updates are delivered efficiently. Future standards could extend this push model even further, allowing closer integration with clients by building on top of ActivityPub’s efficient server-to-server communication, enabling more seamless, real-time updates without excessive resource consumption.

RSS isn’t dead, but in an era where scalability matters more than ever, its limitations are impossible to ignore.

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