The entire process of app development just does not end at the test phase!
Any app developer wishes that his or he product is appreciated by the clients as much as possible or perhaps generates some returns. But what are the ways to measure your success and ways by which you can track your progress?
This is done through KPIs to measure the performance of the app after it has been launched.
In this article, we will learn about the best apps that provide in-depth knowledge about your KPIs to help determine your success ratio. So, without further ado, let us get into it!
Why track your KPIs?
There are many reasons why you should consider tracking your KPIs for predicting and analyzing your growth rate. It is one of the top practices of any mobile app development company. Here is a list to convince you further. It is as follows:
Predicting the growth rate of users
It helps you determine the number of users who are coming back to your product. A high rate of recurrence indicates that there is good customer satisfaction associated with your product. It is calculated by subtraction of present users minus the past, divided by the past user count into 100. The higher the ratio better is the profit.
Figures of mobile downloads
As we all know, all the younger generations prefer using their phones for everything. Apart from this, even the poor crowd does not have the liability of using a personalized computer. So, the times at which the app gets downloaded to the device of the user is the easiest way to determine customer satisfaction.
Rate of Retention
Just tracking the download rate is not enough, mobile app development companies need to focus on their retention rate. This means how many customers continue using your app after downloading it. The higher the retention rate, the more promising future the app holds. In case of low retention rates, you can always analyze the database available and rectify your mistakes.
Crashing Apps
We all hate apps that crash when we chose to use them for a longer period of time. If the user faces this issue again and again, it can lead them to uninstall the app immediately. This is one of the worst-case scenarios that can occur and your app development company can face a lot of backlash due to the same reason.
Uninstalls and Installs
When someone installs your app, about 85% of customers choose to complete the registration process. This data can be tracked to obtain the KPIs. Similarly, when people choose to uninstall the app, it is the responsibility of the app development company to determine what made them take such a step. And how can the app be improved as a whole?
Upgrades of the app
As we all know, the most trusted part of any good mobile app development company is that they provide the user with regular updates. If you are failing to do so, then there can be consequences. This can make your users grow tired of the old functionalities and can lead to uninstallation of the app after a while.
Top mobile app marketing KPIs
We hope that you are now convinced why you should consider tracking your KPIs. Let us take this discussion a step further and understand the top marketing KPIs that you can use after your app development in order to get a better rate of return. It is advised to choose as many as you can and out to use in the best way. The list of the KPIs is as follows:
Attribution of the App
The area where customers are coming to know about your app and choose to install it is the essential piece of information that you need to have. There can be various sources like paid marketing strategies on popular apps, organic traffic generation, or a combined effort of both. Either way, you should be able to determine which of the two generates more revenue. Apart from this, it is important to know which platform is being used by them. It can help you to choose the best platform for app development in the next project you undertake.
The K factor of the app
This means how famous your app is and how you can make it go more viral. The more people talk and review your app, the more beneficial it is for you. There are various ways to determine the virality of the app you have developed. But, most app development companies do this by measuring the K factor of that app. This is done by tracking and measuring the conversion rates of the app. Just going viral is not enough, you also need to know how scalable your app is so that it can handle such large crowds properly.
Demographics of the customer base
This means analyzing the personal information of your client. It can be the country they are from, their gender, ethnicity, or the choice of certain functionalities. Once you get hold of this data you need to choose what the majority prefer. If you are a global app, you can provide a localization option but along with that, it is important to keep the features that are viable for most of your customer base. Make sure that your app is not difficult to navigate and that the features are placed front for better use.
Conclusion
App development is a lengthy process that just does not end with the launching of the app. Rather it is just the beginning of the journey to earn a high rate of returns from the product being launched. Top mobile app development companies use KPIs to track their growth and determine where there is a scope for improvement in the future. There are various aspects that help to determine the KPI of the given app. This includes the K factor of the app or the popularity ratio, the demographics of the clients using the app, or the attribution or source of the download of the app. Hire dedicated developers reduce your time and poject cost.
Top comments (0)