How to Backup Google Universal Analytics Data Before Transitioning to GA4

With Google Universal Analytics (UA) sunsetting on July 1, 2024, backing up your historical data is essential. Here's a guide to ensure you preserve your valuable insights:

Why Backup Your Data?

1. No Automatic Transfer to GA4: UA data won't migrate to GA4.
2. Insight Preservation: Historical data aids in trend analysis and decision-making.
3. Asset Retention: Historical data is valuable for business valuation.

Backup Methods

1. Manual Downloads:
   • Google Sheets: Suitable for datasets up to 10 million cells.
   • Excel: Can handle larger datasets.
   • CSV Files: Limited by your storage capacity.
   • PDF Files: Ideal for static visual reports.
2. GA Reporting API:
   • Export data to cloud storage solutions, like Google Cloud Storage or BigQuery, though there are limits on data volume per extraction.

BigQuery Solutions

• Third-Party Tools: Use tools like 10up and Analytics Canvas for exporting data into BigQuery without needing GA360.
  • 10up’s Universal Analytics Backup Utility: Charges a one-time fee of $99 per 10 million rows.
  • Analytics Canvas: Offers a monthly subscription for data export and management in BigQuery.

Detailed Steps for Backing Up Data

1. Identify Key Data: Focus on the most valuable metrics and dimensions for your business.
2. Use Google Sheets or Excel:
   • Navigate to your UA account, select the desired report, and download the data.
3. Export Data via GA Reporting API:
   • Set up a Google Cloud Platform project.
   • Enable the Google Analytics API and authenticate your account.
   • Use scripts or tools for periodic data extraction and storage.
4. Leverage BigQuery:
   • Configure third-party tools like 10up or Analytics Canvas for automated data export to BigQuery.

Additional Tips

• Automate Regular Backups: Establish automated processes for regular data backups.
• Consult Professionals: Consider consulting companies, such as an AngularJS web development company or 10up, for tailored backup solutions.

By following these steps, you can ensure that your valuable UA data is preserved and accessible even after transitioning to GA4.