Almost every eCommerce software deals with order data retrieved from online stores. Some types of such systems such as marketing automation software use this data to send personalized emails, order statuses or repurchase reminders. For order and inventory management systems imported order info is valuable as they provide the features like order fulfillment, report creation, etc.
Such kind of data can be retrieved through the integration with eCommerce platforms and marketplaces. With such a connection software providers can import orders, products, customers and other necessary information from online stores.
However, manually developing such a connection is usually a time-consuming and expensive process. In this article you will get to know about how your eCommerce software can easily and fast integrate with eCommerce platforms and get order information from your clients’ stores.
Why Importing eCommerce Orders Is a Difficult Process
Adding eCommerce integrations is necessary for SaaS applications to attract new clients. The number of integrated shopping platforms dictates the number of potential customers. However, since integration is a complex and costly task, it often becomes the main obstacle to the performance level of SaaS software. Integrating with a single shopping platform is difficult, and it becomes even more difficult when we talk about connecting with multiple eCommerce platforms. For this reason, most eCommerce software only offers integration with a few shopping carts, resulting in a loss of potential customers and sales.
Integration with numerous shopping platforms and marketplaces allows SaaS software to collect orders from many sources in their system. This would make it easier for online retailers to process orders and distribute order and product information across all sales channels.
Nevertheless, any SaaS software provider must keep in mind that accessing order information on different systems requires significant technical skills, as each shopping platform has its own method of data storage.
In addition, when shopping carts and marketplaces are updated, compatibility for new versions must be considered. If a SaaS application provider does not have a specialized developer, they will have to spend money on a software upgrade. There are other issues with setting up integration for multiple shopping carts and marketplaces, which we will address below.
Other eCommerce Integration Challenges
Integration with different shopping carts and marketplaces is critical for SaaS software suppliers if they wish to develop dominance in the eCommerce market. However, because each eCommerce platform has its unique structure, each integration will have its own set of obstacles. It takes a lot of time and a great deal of expertise to comprehend every platform if you want to integrate your SaaS solution to various shopping platforms. Integration of a single shopping platform is challenging, but it becomes even more problematic when multiple platforms are connected.
There are numerous issues while integrating multiple shopping carts and marketplaces and, some of which are listed below:
Integration is a process that requires constant effort and knowledge. So imagine how long it takes developers to set up multiple integrations with different shopping carts and marketplaces.
Doing the integration yourself may be a bad idea as you may not be familiar with all the technical issues of the specific shopping platforms. You should always pay highly skilled experts to complete such a task.
One of the most difficult aspects of integrating different shopping platforms is updating them. If your programmers have focused on old versions of the eCommerce platform when setting up the integrations, you may encounter many problems when trying to get updated versions of the online store's data.
Because of all these aspects, integrating with various shopping platforms is extremely difficult, so it is important to figure out how to make things as easy as possible. The best thing you should do is to use a third-party integration solution.
How to Easily Develop Integration With Multiple Shopping Platforms and Import eCommerce Orders
The excellent news is that you can effectively connect your SaaS software with many shopping carts and marketplaces by using third-party integration solution. It provides a unified API that allows to connect to over 40 different eCommerce platforms, including Magento, Shopify, Neto, Etsy, OpenCart, WooCommerce, BigCommerce, and a lot of others at once.
The service includes everything you need for easy integration with different shopping platforms, as well as all the methods you'll need to import orders, access products, prices, customers and other data you need.
For example, you can find out about new orders in stores in two ways:
Webhook for order.add event
By setting up webhooks for the order.add event, you will receive a notification every time a new order is placed. Compared to API methods, using webhooks is much more profitable because it reduces server load, saves API requests, and provides more up-to-date information.Order.list method
Another way to track new orders is to execute the order.list method regularly to get a list of orders that will be imported into your system. This method also allows you to filter orders by id, store id, customer id, customer email, order status, order id, financial status, shipping provider, and time parameters such as create_from, created_to and modified_from, modified_to.
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