Wix is one of the most popular shopping platforms, and it’s no surprise that many B2B software companies are working on Wix integrations. Wix's platform provides users with a simple and efficient way to create online stores, and its platform continues to evolve to meet modern shoppers' needs.
By integrating with Wix, software providers can tap into the platform's large and growing customer base and take advantage of its powerful features and functionality. With such integration eCommerce software companies can enjoy a variety of advantages.
In this post, we'll explore the benefits and challenges of Wix integration and a simple way to implement this connection.
Wix Integration
Wix integration is the process of connecting the eCommerce software to Wix's platform. It offers a RESTful API to access its data, which returns JSON objects and uses HTTP methods (POST, GET, PUT, DELETE) to get or modify data. The GET request is the most common request made to the Wix API. It retrieves data from a specified endpoint. For example, to retrieve info from the store about a specific you would make a GET request to the /products/{product_id} endpoint.
To modify data in your store, you'll need to make a PUT request to the same endpoint. Wix API supports POST and DELETE requests for other data types as well.
Amazing Benefits of Wix Integration
Wix offers a number of benefits for eCommerce software companies that integrate with its platform. The primary benefit is access to a large and growing customer base. BuiltWith reports that more than 8 million online stores are built on the platform. This gives software vendors a great opportunity.
Moreover, Wix integration can help eCommerce software companies reach new markets. It is highly popular in 190 countries such as the USA (31,77%), the United Kingdom (6,74%), Brazil (6,13%), Canada (4,56%), and many others. By developing integration with Wix, eCommerce software companies can expand their reach to new customers in these countries.
Also, the fact is that the more customers your business has, the higher its revenues and profits will be. Therefore, connecting with Wix customers and developing a reliable integration with this platform can significantly increase business revenue, earnings, and profits.
Wix integration can enhance the value of your services as you will have access to store data of this popular platform.
Wix integration allows eCommerce software companies to take advantage of a powerful platform and gain a competitive edge.
Difficulties of Wix Integration
You may encounter several challenges when integrating your eCommerce software with Wix.
Integrations are time-consuming to implement. If you're building your integration in-house, it could take longer than a few weeks to complete. During this time, your developer learns the logic and architecture of the platform, reduces bugs, and improves the quality of the integration.
The Wix platform is constantly changing and updating, so keeping your integration up to date can be difficult. Wix regularly makes changes to its application programming interface (API) that can break your integration. Even with a great team of developers, keeping up with the fast pace of change can be difficult.
In addition to the challenges of developing and maintaining Wix integration, there are also associated costs. If you do not use a ready-made solution, you need to hire developers to create an integration for your business which can be very expensive.
How to Easily Integrate with Wix and Other eCommerce Platforms?
Wix API integration can be implemented in two different ways: in-house development or via third-party services.
In-house integration development requires hiring a development team and training it to build integrations for you. Nevertheless, this approach is quite costly and time-consuming.
API integration via third-party services is another option. This approach has several advantages: it is usually cheaper, faster, and requires less time investment from your in-house staff. Third-party API integration solution enables businesses to connect with multiple eCommerce platforms at once, saving time, money, and resources.
Top comments (0)