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Sanket Kogekar
Sanket Kogekar

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These dirty mistakes silently kill business growth:

(I've literally seen it across all founders that I worked with)

  • lack of product demand. being first to market is often a wrong idea; targeting a non-existent niche is a critical mistake.
  • building features without speaking with customers.
  • not enough focus on sales. sales should begin from the day the mvp is ready.

  • not building good relationships with employees. leading by fear alienates talented employees who have options.

  • promising equity but not putting it on paper makes employees hesitant to stay.

  • building with an exit strategy in mind, especially revolving around a single big business acquisition, is risky.

  • hiring interns rarely makes sense for ambitious startups.

  • following the hype instead of focusing on monetization.

  • raising capital too fast, often before achieving traction or product-market fit (pmf).

  • focusing on unnecessary work at an early stage, such as adding analytics or excessive features.

  • not being fast enough: long meetings, unnecessary travel, excessive days off, inefficient capital allocation, wrong hires, etc.

  • founder-market fit isn’t mandatory but accelerates progress significantly when present.

  • using buzzwords in startup features instead of providing clear value.

  • not iterating enough based on user feedback.

  • not discussing numbers (user retention rate, churn rate, revenue, profits, capital allocation, etc.) regularly

  • failing to track essential kpis like ltv (lifetime value) and cac (customer acquisition cost).

  • not being transparent about pricing on the landing page; making customers click ‘request demo’ can deter them.

  • burning capital too quickly without considering the runway.

  • overspending on marketing, product development, or hiring without a clear roi plan.

PS. not sure what to build next or how to grow it? I can help you get there without burning time or cash via ZeroToCustomers .com - find all kinds of help you need over there as a founder.

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