Recently, a friend of mine - a fintech startup founder - decided to enable in-app$BTC storage for his clients. I warned him: force users to deal with seed phrases, and you'll lose 80% of them at onboarding!
We’ve all got used to unlocking iPhones with Face ID and confirming payments with a fingerprint, and I believe crypto in 2025 should feel just as effortless.
Look at ZenGo: they replaced seed phrases with MPC technology, allowing wallet recovery via facial recognition. That is the standard we should aim for - and now, thanks to Wallet-as-a-Service (WaaS) infrastructure, it has become scalable for every business 🔥
👉 Take WaaS from WhiteBIT, for example.
It is a comprehensive solution that transforms complex architecture into a single infrastructure layer for easy crypto wallets integration and a "win-win scenario" where:
Users finally experience crypto as it should be - passwordless and secured by biometrics, free from the headache of private keys.
Companies get a compliant, scalable backend layer and can instantly expand their product functionality with crypto to drive new customer streams.
Easy and passwordless access is the new norm I expect from every modern financial app today. And with solutions like WaaS, any fintech can actually deliver such top-tier crypto UX without rebuilding its entire architecture.
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