Football, Formula 1, basketball – these were once just sports. Now, they’ve become battlegrounds for crypto giants. The biggest players in the crypto world are stepping onto sports arenas not just with ads but with deep, strategic integrations.
Fans are no longer just spectators—they influence club decisions, gain exclusive NFTs, and even earn from their favorite athletes' victories. We’re not just sponsoring; we’re building a new ecosystem where sports and digital assets merge into one.
How is crypto taking over stadiums, and what’s next? Read the full breakdown here 👉 SPORTS MARKETING KINGS: THE INTERSECTION OF HOLIVERSE, BINANCE AND CRYPTO.COM
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Top comments (1)
I won’t sugarcoat it—what stood out most in the article was how Holiverse is carving out a space in sports marketing alongside heavyweights like Binance and Crypto.com. Their approach to building a digital ecosystem that connects fans and teams through a metaverse is particularly compelling. The partnership with Serbia’s Partizan 3x3 team, which even led to a team name change, shows just how deep they’re diving in. Holiverse makes it crystal clear how tech can reshape how fans engage with their favorite sports, unlocking new levels of interaction and personalization.