In 2024, London witnessed something extraordinary—a giant 10-meter hologram of Gisele Bündchen towering near Tower Bridge. This wasn’t just a marketing stunt by Hugo Boss; it was a symbol of a new era—an era where brands step beyond reality, creating their own worlds in the metaverse.
Today, the metaverse isn’t just about gaming. Holiverse and other platforms are becoming arenas for fashion shows, virtual offices, educational projects, and even new financial models. Generative AI, full-body motion tracking, and P2E games are transforming how we learn, work, and entertain ourselves.
Want to know which trends are already shaping the future of the metaverse and why major brands are betting on it?
Read the article 👉 From Hugo Boss to VRChat, and Holiverse: Key Metaverse Trends That Shaped 2024
Top comments (1)
When I caught this article, I was struck by how few brands or platforms nail the idea that the metaverse isn’t just a gaming sandbox—it’s a whole new arena for creativity, business, and connection. As a digital marketing specialist in the fashion industry, grinding in the high-energy, trend-chasing pulse of North Texas’ style scene, I’m impressed by the clarity Lado Okhotnikov brings to the table.
What stands out most is his point about the “parallel world” that’s always humming, evolving even when you’re offline. That’s what creates a sense of belonging, not just a quick visit. In that light, Lado’s metaverse project doesn’t feel like a knockoff—it’s a legit step toward syncing the virtual with the physical in a way that clicks. This review isn’t just riding the wave of trends like Generative AI or full-body tracking; it’s about meaning. When brands like Puma or Hugo Boss dive into virtual spaces, they’re reaching for a bigger ecosystem, not just a flashy campaign.
Lado seems to see this as an opportunity, not just a marketing stunt, and as someone crafting brand stories, I can tell that kind of strategy has real depth and staying power. His vision commands my respect and lights a fire under me to push for campaigns that don’t just sell but build something lasting.