The world is moving faster than ever, and almost every field of work is finding ways to integrate artificial intelligence into its system. Qualitative researchers are now leaning on it too, for something that’s always been considered a deeply human skill: the interview.
Video and in-person interviews have always sat at the core of qualitative research. They are pivotal to understanding what people think and feel at a grassroots level, something no survey can fully replace. But even this old, human method hasn’t stayed untouched by AI.
Think about how a live interview used to work. Notes were jotted down by hand or typed into a document only the moderator could see. Transcriptions came back weeks later, and analysis happened on a completely different computer, often days after the actual conversation. Everything was in a different place, scattered across different tools and different people, and by the time anyone sat down to pull it all together, something had usually gone missing along the way.
AI-powered Live Video Interviews have changed that entirely. Terapage’s version of this isn’t just a video call with a research label on it. It’s built so that AI is quietly at work in the background the whole time, before the interview, during it, and after, so nothing important is left depending on someone’s memory or a transcript nobody’s gotten around to.
What are Live Video Interviews?
Online live video interviews are real-time conversations conducted over the internet between a researcher and one or more participants. Unlike traditional face-to-face interviews, participants can join from anywhere using a secure video meeting platform.
These interviews help researchers understand:
Customer experiences
User behaviours
Product feedback
Employee opinions
Healthcare experiences
Academic research
Market trends
Live video interviews retain the depth of face-to-face conversations while removing geographical limitations.
How Terapage Has Revolutionised Online Live Video Interviews with AI
Instead of being just another video conferencing platform, Terapage integrates Artificial Intelligence throughout the entire interview journey from planning to final analysis. It places the whole process in one place. You’re not exporting a recording to one app, uploading it to another for transcription, and copying quotes into a third for analysis. It all lives together, and AI helps at each stage — not by replacing the moderator, but by taking the tedious parts off their plate so they can focus on actually listening.
1. AI-Generated Interview Briefs
Every successful interview starts with proper preparation.
Rather than creating interview plans manually, Terapage allows researchers to generate structured interview briefs using AI.
The AI helps researchers prepare:
- Interview objectives
- Discussion guides
- Research goals
- Participant instructions
- Interview flow
- Key questions
This significantly reduces preparation time while ensuring interviews remain focused and consistent.
2. Scheduling that actually works for both sides
Anyone who’s tried to line up a researcher’s calendar with a participant’s has felt this pain. Terapage lets researchers open up windows of availability, and participants pick whatever slot actually suits them — instead of everyone being wedged into one time that half the people can’t make. Fewer emails back and forth, fewer no-shows.
3. Live Transcription of the conversation as it happens
Once the interview begins, Terapage’s AI immediately starts transcribing the conversation in real time, enabling researchers to follow every question and response as the discussion unfolds. As soon as the interview is complete, a transcript of every spoken response is automatically generated, eliminating the need for manual or third-party transcription.
4. Live Meeting Points
Long interviews often produce dozens of pages of conversation.
Instead of manually summarising discussions afterwards, Terapage allows researchers to note down meeting notes during the interview. Researchers highlight important points, observations, themes or any actionable insights in meeting points. This makes reviewing interviews much faster without replaying entire recordings.
5. Screen Sharing for Collaborative Research
Many usability studies and product evaluations require participants to demonstrate how they use websites, mobile apps, software, or digital products.
Terapage Live Video Interviews allows researchers and participants to share their screen during interviews for better and enhanced understanding.
- Interactive Whiteboards for Richer Discussions Sometimes participants explain ideas more effectively through sketches than words.
Terapage includes collaborative whiteboards that make interviews more engaging.
- Researchers can use whiteboards for:
- Journey mapping
- Customer experience mapping
- Brainstorming sessions
- Product concept testing
- Diagram creation
- Visual collaboration Interactive whiteboards encourage creativity while capturing richer qualitative data.
8. AI-Powered Analysis of Recorded Interviews
The interview doesn’t end when the meeting finishes.
Once the recording is complete, Terapage AI-powered Insight Tools automatically begin analysing the conversation using Artificial Intelligence.
Instead of manually reviewing hours of recordings, researchers receive AI-generated insights that highlight:
Key themes
- Emerging patterns
- Frequently discussed topics
- Sentiment trends
- Participant opinions
- Actionable recommendations
This dramatically reduces the time between conducting interviews and generating meaningful research findings.
End-to-End AI Support Throughout the Interview Journey
The Future of Live Research Is AI-Powered
Online live video interviews have evolved far beyond simple video calls. Researchers now need platforms that streamline AI-powered planning, collaboration, documentation, and analysis. By combining AI-generated interview preparation, flexible scheduling, live transcription, intelligent meeting notes, collaborative tools, interactive activities, and AI-powered post-interview analysis, Terapage transforms every interview into a faster, smarter, and more insight-driven research experience.
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