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Leandro RR
Leandro RR

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i need the pros and cons of Google AMP

i found the amp docs in amp.dev, implemented one page using it, but i'm not sure if this is the right choice, this will be implemented in a customer ecommerce, he asked to put it because he saw this on the competitor's website. his online store is huge (he sells shoes, clotches and acessories). i need to know a reason to use it. why not just improve the mobile (responsive) site instead of use AMP?

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bravemaster619 profile image
bravemaster619

Tips for you: don't forget to validate your AMP before deployment. Google really hates website errors. You can find more about AMP in my blog: How to build a PWA + AMP: Google Lighthouse and Search Console Audit passed

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pavelloz profile image
Paweł Kowalski

Cons:
All your traffic belongs to google
Users cannot opt out from bein tracked
AMP pages are much slower than equivalent done in standard technologies

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