For most of the small teams I work with, the brand guide lives in a doc nobody re-opens. Copy gets written, approved in a hurry, and published. The brand-rule break shows up later — in a reply, in a review, sometimes only after the launch email is already out. By then fixing it costs more than it would have cost to catch.
CopyComply is the pass I wanted before publish. You paste your marketing copy alongside your brand rules, and it runs a heuristic pre-check: a brand-rule scan that maps the text against the rules you supplied, severity findings that tell you which breaks matter most, and a fix checklist for each one. It is decision-support. The tool surfaces the likely violations; a human decides what actually has to change. That split is the whole design — the machine narrows the list, you keep the call.
I did not build it to replace the reviewer. A heuristic scan reads for patterns you define; it cannot weigh tone, context, or whether a rule still makes sense. So it sits at the start of the workflow, where a cheap first pass saves the expensive surprise at the end.
The brand-rule scan only does as much as the rules you hand it. If your guide says "no exclamation points in headers" and "always spell the product name in full," those become checks; if a rule lives only in someone's head, the scan cannot know it. That is the honest ceiling: the tool makes the rules you actually wrote enforceable and visible, rather than letting them rot in a doc. The severity findings then rank what to fix first, so a five-line copy block with three issues does not become a staring contest — you work top-down through the checklist and move on. It is a forcing function for the guide you already have, not a second opinion you did not ask for.
What it deliberately does not do
- It is not a compliance certification. A clean scan means the text matched your supplied rules on the patterns checked — not that a legal or brand team has signed off.
- It scans only what you paste against the rules you supply. Rules you forgot to include, or nuances no rule captured, will not appear as findings.
- Severity is heuristic, not absolute. "High" means the pattern strongly suggests a break; it is a ranking aid, not a verdict on how bad the mistake is in context.
- No claim that copy passing the scan is on-brand in every sense. Voice, fit, and intent still need a human eye.
CopyComply is $19/mo, runs in the browser, no account required to try. Paste the copy and your rules, read the severity findings, close the checklist — then publish with fewer surprises.
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