I kept running into the same problem every time I wanted to write a useful article that also supported a product: the draft either became too salesy, or it stayed helpful but never got finished.
So I built freebie-article-engine — a Hermes Agent skill that turns one keyword, one product, and one audience into a publish-ready freebie article.
Repo: https://github.com/lmoncany/freebie-article-engine
What it does
Give it a simple prompt like:
Write a freebie article about content repurposing for SaaS founders. Promote our product. Goal: trial signups.
And it produces a full content package:
- a useful article that teaches the workflow first
- a soft product insertion at the right moment
- a clear CTA
- 3 social promo posts
- a Notion page when available, or a local markdown fallback
The point is not to hide the product.
The point is to earn attention by being genuinely useful and then make the next step obvious.
Why I built it
A lot of product-led content falls into one of two traps:
- It reads like a generic SEO article with a product link bolted on at the end.
- It reads like a brochure and never gives the reader enough value to care.
I wanted something in the middle.
The engine helps me write articles that:
- answer the reader's real question
- show the manual workflow clearly
- identify the bottleneck
- introduce the product as the shortcut
- close with one primary CTA
That structure makes it much easier to create content that can rank, get shared, and still convert.
What the workflow looks like
The default flow is simple:
- Start with a keyword or topic.
- Pick a useful angle: how-to, comparison, pain-based, or mini case study.
- Write the helpful part first.
- Insert the product only when the manual process becomes annoying.
- Keep one CTA.
- Generate a few promo posts so the article is actually distributed.
That last part matters. A good article nobody sees is still a hidden draft.
Who it's for
I built this with founders, indie hackers, and operators in mind — especially people selling software, services, or tools that work better when the buyer understands the workflow first.
If you're trying to turn a blog post into a lead magnet, a product-led tutorial, or a stealth case study, this kind of content format is a strong fit.
Example structure
A typical piece looks like this:
- Hook
- Problem framing
- Desired outcome
- Step-by-step workflow
- Product insertion
- Example or mini case
- Mistakes / objections
- Single CTA
That keeps the article readable even if someone never clicks the product link.
If you want to try it
The repo is here:
https://github.com/lmoncany/freebie-article-engine
If you build with Hermes, this is a nice little workflow upgrade for product-led content.
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