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Personal Brand Development For Software Engineers

Lorenzo Pasqualis on October 03, 2017

This post was first published on CoderHood as Personal Brand Development For Software Engineers . CoderHood is a blog dedicated to the human dimens...
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Subbu Lakshmanan

Lorenzo!! Each day you amaze me with your knowledge and thought process in your blogs. Thank you for sharing the information and concrete steps to evaluate ourselves where we are in Personal Branding.

Gonna create a evaluation sheet based on your questions and evaluate myself.

Thank you :)

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Lorenzo Pasqualis

Thank you, Sabbu. Your kind words make all the difference to me. It is for people just like you that I write every day. I am very happy to know that it is useful!!

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Ben Halpern

You rock, Lorenzo 🙌

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Lorenzo Pasqualis

Thanks, man! You just made my day!

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Hamza Errechydy • Edited

Great, for the first time i see someone talk about branding in this way, you cover the whole thing, everybody is just talking about social media (when it is just a slice of the brand), a brand is just a complex word for relationship, and you build a relationship by doing different things : like being so good at your job, writing a blog, how you talk, personal projects,...it is every big or little action you take with the people or audience who care about your work. not just that maybe actions you took outside your work also! like having an experience on something for example. finally thanks for writing this lorenzo.

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Adrian B.G.

Me reading "hmm, yes , ok ...try to skip..wait..ok..this one too, yes sounds good, uu, yes yes so true" 😃

I think the article is comprehensive, touches all the delicate parts that in most companies and circles are "taboo" or "unknown". It is hard to treat ourselves as products and services, being humble humans and such.

The hardest thing for me is to evaluate the value I added to companies or could add, it's always a team effort and based on opportunities. I know what I've done, but then all the "What if"'s come into my mind and things get blurry.

This year I started a self-retrospective and touched most of the subjects you wrote about, I think I'm on the right track. I open a blog last week, started to contribute to open source projects and do some networking. It's hard work but I have some free time and I think it will worth it.

I will use this article as a "TODO" list.

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Lorenzo Pasqualis

Awesome! Thank you for your feedback and perspective. Very glad to hear that this is useful. Reading comments like yours makes all the difference. That is when I feel like I added some value, and you know how good that feels.

As far as evaluating the value you added, I think that the most accurate estimation is whatever came before all the "what if's". When you start questioning that judgment, you start crawling into a rathole without end and things become less and less accurate.

You are right that it is hard work, but it becomes fun and it does bring a big payoff.

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Alex Escalante

Thanks for talking about this. After all these years I've collected a few accomplishments but still I struggle with marketing :)

There's always lots to learn!

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Friben Yah

I didn't even plan on reading this post entirely, but i'm glad I did! It has gotten me to think about my personal brand, which really escaped my mind. Thanks for the post.

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Lorenzo Pasqualis

That's awesome! Thank you, Friben!!

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Lawrence Lockhart

Brilliant!