Since a few years, online purchasing and transactions have drastically increased. Now, most of the transactions that we do are digital and in this COVID era, mobile commerce apps have become a necessity giving rise to the age of M-commerce and M-commerce applications. M-commerce is a broad term that describes the purchasing and selling of goods or services through the use of mobile devices. Mobile commerce is a trend that will not slow down any time soon. As we all know the number of smartphone users around the world grows, and so online buying and selling will grow as well. If you’re thinking of building an mobile commerce app, then this blog is for you. Here we’ll see all the details of m-commerce app features and trends. But before digging into the m-commerce features, let’s see Type of mobile commerce app.
1. Mobile Banking-
Most of you might be familiar with mobile banking applications or the ability to conduct bank transactions through bank websites from your mobile device. Mobile banking still has room to grow.
2. Mobile Shopping-
Websites that offer the ability to make purchases on the desktop have also upgraded that function for m-commerce as well. Mobile shopping is not limited to web browsers though – it’s also found in apps particularly designed for m-commerce shopping.
3. Mobile Payments-
Bill payments with the help of various applications come at mobile payments. Popular mobile payment applications are- Google Pay, Apple Pay, Samsung Pay, Paypal etc.
1. User Profile-
User profiles are personal accounts of users who can log in and get personalized notifications, updates or offers. When a customer sign-ins for the first time, his information is stored like name, billing address, payment mode and details, shipping address, phone number, email address. So every time the customer shops, he/she has to click on the buy option and all information is automatically filled which saves his time and energy.
2. Push Notifications-
Push notifications can be explained as sheer marketing strategies. It will be a profit for the company, if the appropriate message is sent to the user. More than 60% of people find notifications useful. With this, a mobile commerce app connects with the customer through notifications. You can send notifications like discounts, sales, and new products. Percentage of information that is transferred through push notifications are- Geo-targeted information- 26%, promotions- 34%, New developments- 26%, other- 14%.
3. Location Tracking-
As the name suggests, location tracking understands the location of the user. And the device can send notifications according to the location. For instance, suggesting the best restaurant in a specific area is possible because of the location tracking feature. Or the mobile shopping application can offer their nearest outlet as per the user’s location. Useful notifications can also be sent with the use of geofencing technology.
4. Product Searching-
Important part of any purchase is searching for the right product that appeals to the customer. There can be thousands of products available in the app or may have a limited edition, but the customer should find the appropriate product he is looking for. Best way to do this is by sending notifications according to the past searches and buying history. There should be provision of adding a filter bar while the purchase is being made- filer about style, color, size etc. Today’s leading apps like Amazon, Walmart etc. have highly efficient features to fulfill customers’ desires.
5. Deals And Offers-
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