Otterly.AI tracks how often your brand shows up in ChatGPT, Google AI Overviews, Perplexity and Copilot. It works in 65+ countries, reports your visibility share, runs GEO audits on your URLs and helps you find new search queries. Every plan includes unlimited seats, and higher plans add server bot data and API access.
Many teams still look for other options for three reasons:
• Extra fees for key models. The Standard plan costs $189 a month and covers 4 platforms. Gemini and Google AI Mode cost $59 a month each, and Claude costs $109. With all three, the bill reaches $416 a month.
• Low prompt limits. The Lite plan costs $29 a month for 15 prompts in 1 workspace. That is too few for regular testing.
• No content help. Otterly shows where you are missing citations, but it has no tool to help write content that gets cited.
Below are 5 alternatives and what each one does best.
The 5 alternatives
1. Lumirank
Lumirank tracks your visibility every day across ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews and Google AI Mode. It reports visibility rate, a prominence score from 0 to 100, sentiment, citations and how you rank against competitors.
• Best for: Marketing teams that want daily tracking on all 6 main AI search engines, with no seat or model fees.
• Pricing: The free plan covers 10 prompts on 2 models. Starter is $29 a month for 25 prompts on 3 models. Pro is $99 for 100 prompts on all 6 models, with a 14-day trial. Scale is $399 for 450 prompts.
• Limits: It does not track Claude, Grok or DeepSeek, and it has no server bot logs.
2. Peec AI
Peec AI tracks visibility, rank, sentiment and citations across ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode and Copilot. It also tracks product (SKU) mentions in shopping answers and logs over 40 crawler bots.
• Best for: Online stores that need product tracking and crawler logs, with unlimited seats.
• Pricing: Starter is $95 a month for 50 prompts on 3 models. Pro is $245 for 150 prompts, and a 4th model costs $85 more a month. Enterprise starts at $495.
• Limits: Standard plans cover only 3 models. Claude and DeepSeek need an Enterprise plan, and there is no free plan.
3. Profound
Profound tracks visibility across 9 AI engines, including ChatGPT, Gemini, Perplexity, Claude, DeepSeek and Copilot. It estimates how often people search certain prompts, using consumer panels in 10 countries. It also offers bot analytics and content agents.
• Best for: Large brands that need prompt volume data and crawler analytics.
• Pricing: A free 7-day trial with 50 fixed prompts, then custom Enterprise plans at about $2,000 to $5,000+ a month. Self-serve plans ended in September 2026.
• Limits: There are no self-serve plans, trial prompts cannot be changed, and setup needs onboarding.
4. AthenaHQ
AthenaHQ tracks brand mentions across 11 models, including ChatGPT, Perplexity, Gemini, Claude, Grok, DeepSeek and Google AI Overviews. It uses credits, where 1 credit equals 1 AI response. It also gives a single GEO score and connects to tools like GA4 and Webflow.
• Best for: Teams that want wide model coverage with no extra model fees.
• Pricing: Essential is free with 300 credits a month. Starter is $295 a month for 3,600 credits across all 11 models. Enterprise has custom credit amounts.
• Limits: Credits run out fast with daily tracking. For example, 30 prompts on 4 models every day uses 3,600 credits a month, which is the full Starter allowance.
5. Scrunch AI
Scrunch AI, bought by Sitecore in 2026, combines visibility tracking with serving content to AI agents. The Core plan tracks 125 prompts on ChatGPT, Perplexity, Google AI Overviews and Copilot. It checks whether AI crawlers can access your site and serves pages to them through its AXP platform.
• Best for: Large teams using Sitecore that want tracking and AI crawler content delivery in one place.
• Pricing: Core is $250 a month billed yearly, or about $300 month to month, for 125 prompts and 5 seats. Enterprise pricing is custom.
• Limits: After day 14, Core refreshes prompts only every 72 hours. It does not cover Gemini, and seats are capped at 5.
How to choose the right tool
Pick the tool that fits your main need:
• Daily tracking on the main AI engines: Lumirank covers all 6 on its $99 Pro plan with unlimited seats.
• Product visibility for online stores: Peec AI tracks products in AI shopping answers and logs crawler bots.
• Prompt volume data: Profound estimates how often people search prompts and suits enterprise teams.
• The most AI models: AthenaHQ covers 11 models and connects to GA4 and
Webflow.
• Content for AI crawlers: Scrunch AI serves structured pages to AI crawlers within Sitecore.
Compare the full cost, not just the starting price. Model add-ons, credit limits and seat caps can change which tool is cheaper for you.
If you want to start for free, Lumirank's free plan tracks 10 prompts a day on 2 models. AthenaHQ's free plan includes 300 credits a month.
Conclusion
Otterly.AI offers solid tracking and audits, but model add-ons and low prompt limits lead many teams to look elsewhere. Each tool above solves a different problem.
To decide, test two of them on the same 20 prompts for 14 days. Then see which one tracks your buyers' questions best.
Read the vivid comparison on all 5 alternatives for Otterly AI that has been devised in Lumirank’s website.
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