This is our third small tool website.
It’s called convertjpgtopng.com, and as the name suggests, it does exactly one thing: convert JPG images to PNG, directly in the browser.
We didn’t build it because we thought the world needed another image converter. There are already plenty of them.
We built it because we wanted to experiment.
After launching our first two tool sites, we noticed a pattern:
people don’t always want platforms, dashboards, or “all-in-one” solutions.
Sometimes they just want a page that loads fast, does one thing, and gets out of the way.
So this time, we intentionally kept things minimal:
No accounts
No pricing pages
No feature list longer than necessary
Upload → convert → download
That’s it.
From a development perspective, this site is part of our ongoing experiments:
testing performance, simplicity, SEO behavior, and how users interact with extremely focused tools. It’s also a way for us to validate whether “single-purpose websites” still make sense in 2025.
If people find it useful, great.
If only a small group ever uses it, that’s fine too.
We’re not aggressively promoting it, and we’re not forcing it to be more than what it is. This is a lightweight experiment, and we’re okay letting it grow (or not grow) naturally.
If you ever need to convert a JPG to PNG without installing anything, you can try it here
And if you’re also building small, focused tools instead of big products, I’d genuinely love to hear how that’s working out for you.
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