Most wedding gigs go sideways in the same place. Couple thinks you “just know” the day. You think they’ll send details. Nobody sends a real questionnaire, so you find out about uncle speeches and sparkler exits an hour before they happen.
I started sending a short questionnaire before I lock the rate. If they won’t fill it, they’re not ready to book.
What I ask (copy if you want)
Wedding content questionnaire
Couple names:
Wedding date + city:
Ceremony start time / reception start:
Must-get moments (list 5 max):
Moments we can skip:
Family / VIP names we should know:
Any ex / conflict people to avoid in frame:
Shot list constraints (religion, privacy, unplugged?):
Delivery: highlight length, vertical vs horizontal, deadline:
Who approves the final cut:
That’s enough. Long forms get abandoned. This one gets answered.
Why creators need this more than photographers
Photo CRMs already have intake. A lot of wedding content creators are still running on Instagram DMs. That’s how timelines slip and “quick reels” become unpaid second shoots.
The questionnaire is also your scope lock. If “must-get” grows after deposit, that’s a change order, not a favor.
One real miss
I once skipped the VIP names field. Shot a beautiful toast. Wrong uncle. Couple was polite and also never referred me. Now that field stays.
How I send it
Notion or Google Form. Same questions. Due before the planning call. I don’t run the call blind anymore.
If your wedding work feels chaotic, it’s usually missing intake, not missing gear.
I helped build a wedding creator workflow kit (questionnaire, timeline, delivery pack) if you want it in one place: https://scienceartist.gumroad.com/l/wedding-content-creator-workflow-kit
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