If video content is the future of marketing, then the future is here! More and more businesses are promoting their products in the digital space with the help of a video editing app.
About 70% of businesses say that their sales figures increased by incorporating video content. And, with 85% of customers relying more on videos to make buying decisions, businesses now need to have a single focus on meeting their customers’ evolving demands as well as enhancing the brand image. – HubSpot
If you’ve been wondering whether it’s worth investing time and money into a video editing app, this is certainly the time.
As video content continues to rise, more and more people are accessing it on their mobile phones and brands are increasingly leveraging the power of this medium.
This article shares insight on mobile video traffic, its statistics and the key factors to consider while creating a video editing app along with a list of the best video editing apps available in the market.
Mobile Video Traffic is On a Steady Rise
“By 2022 Global IP video traffic will grow four-fold, and video will account for 82% of all IP traffic.” – Cisco
Desktop video editing applications have been considered more powerful for editing as compared to mobile apps. They are certainly purposeful when it comes to creating a longer form of content for the web or for video sharing sites such as YouTube, Vimeo, to name a few.
However, mobile video editing apps have simplified content creation and you don’t have to depend on anyone to create compelling and engaging content.
The Rise of Video Editing Apps
There are several video editing mobile apps in the app market that have gained tremendous success with their original and unique features.
TikTok, initially known as Musically, has taken the mobile applications market by a storm. It is the perfect example of a music video editing app as well as a video-sharing app. It allows users to create, edit, publish and share video content with themes and customizable filters. Individuals, as well as businesses looking to sell their products or services, are using TikTok widely. Also, it is the fastest-growing platform that lets you engage with the target audience to convert them into a customer.
Here are the key aspects to consider while creating your video editing app:
App Ideation
When you are at an ideation stage of an app, the challenges are more around streamlining the ideas and developing the product. Thorough research and brainstorming can help come up with a unique approach that can address the market needs effectively.
The idea ought to be achievable and the probability of the idea can be achieved by doing a competitive analysis, conducting market research, and establishing definite goals within a timeline.
Target Audience
When it comes to the business of making videos, it is important to know who your target audience is and what they are looking for.
For instance, if your target audience is into online shopping, your video-editing app should have features that allow them to access/experiment with different looks and keep them updated about the latest trends.
User-Friendly Features
When developing an app, it’s essential to keep the interface instinctive since no one likes experiencing too many steps or guides to access a feature. The same goes for app functionality.
So, it’s a good idea to begin with the MVP version, where you let users first get familiar with the app. Once they are accustomed, consider their inputs and feedback. This way, you will gain better insight into the features that your TG prefers, and this will help boost the overall success of your app.
Some examples of the innovative features that mobile app developers can implement include:
- Adding audio effects or tracks.
- Merging several files into one (both videos and photos).
- Trimming down the video or adding frames.
- Extended edits (exposition, saturation, contrast, temperature, tints, shades, etc.).
- Editing while recording with special effects, filters, and textures.
- Social media share features.
- Saving video in multiple formats.
These features can help you attract and engage user base also leading to higher user acquisition and retention.
Monetization
To generate revenue out of your app, it is essential to launch an MVP so that you can test various monetization approaches such as premium features, subscriptions, and in-app purchases.
Video editing apps also have the potential to help businesses earn. Snapchat and Instagram stories enable businesses to add video clips to promote their products. The app should have interesting elements such as face filters, features, effects, geotags, etc, to let users and business profiles use them more efficiently.
Integration with Social Media
Social media integration is the most pivotal element for any video editing app. Once your users have created interesting content, they would want to share it instantly on TikTok, Instagram, Twitter, etc, to increase its visibility. It is a smart idea to add as many social media channels in your video editing app to help them automatically share the videos across several platforms.
Which are the Best Video Editing Apps for Android and iOS, Available in the Market?
Here is a list of 10 best video editing apps, to create engaging and compelling videos anytime, anywhere for video sharing platforms like YouTube and TikTok.
Apple Clips
Available on iOS
Started by Apple in 2017, Apple Clips is a name to reckon with. It allows users to create and share entertaining videos using text, merging clips, inserting graphics, adding subtitles, editing timeline, and other effects. Users can also add music to their video clips.
Using the Apple Clip is easy. Users can either record a video in the app or pick one from the library, which they can edit by adding different filters and effects and then share it with their friends and followers on social media.
One of its outstanding features is the Live Titles, which automatically transcribes your audio and video to text on the screen. Here, you can also use the option to edit the Live Titles to ensure that the documents are free from errors.
Adobe Premiere Clip
Available on Android and iOS
Adobe Premiere Clip is not only a free video standalone editing app but is also connected to Adobe’s Premiere Pro product. It offers two modes of editing: Freeform and Automatic. With Freeform, users can exercise complete control of the editing process, and, with Automatic editing, the app trims the video clips and adds transitions to expedite the editing.
Other benefits include automatic modifying colors, customizing music from the existing music library, syncing with Adobe Lightroom CC, and Photoshop that offers users easy to use sliders, presets, and quick adjustment tools that enhance the creatives.
Boomerang
Available on Android and iOS
Instagram’s Boomerang enables users to shoot a burst of photos, which then turn into a 4-second looping back and forth animated gif. Like Instagram’s other standalone apps, it is fun, easy to use, and can keep users’ Instagram accounts from getting stale. For using Boomerang, users do not have to open an account. They can simply shoot and edit videos and save it to their phone.
Powered by Instagram, users can directly post their video on their Instagram and Facebook accounts via the app. This app helps users to create fun and entertaining short videos to engage their friends and followers. To create a video, all the user must do is tap the circle to begin, and the app will take a quick burst of 10 photos and convert them into a short video.
Quik
Available on Android and iOS
If you are looking to create videos on the go, Quik is the answer. With the Quik app, users can create amazing videos with just a few taps. All they must do is pick the photos and video clips of their choice and use the app to create beautiful moments and transitions. Quick also allows users to customize video clips by adding text, music, etc., which they can share with their friends on Instagram or Snapchat.
Quick enables users to zoom, reorder, trim, and rotate photos and video clips. They can add a personal touch to their clips by adding text overlays, title slides, and emojis too. Quik also allows you to speed up the video footage or play it in Slo-Mo.
iMovie
Available on iOS
For users new to video editing, iMovie video editing app is the answer. Designed for iOS users, it’s a simple and intuitive user interface, especially its drag-and-drop feature, makes editing a seamless process.
With iMovie, users can import video and photo files through a hard drive. Further, the app allows them to edit video clips, and they can add music, titles, themes, music, and other video enhancement tools and filters such as fades and slides. It also enables users to stabilize shaky videos, crop and rotate video clips, as well as increase or decrease their speed.
InShot
Available on Android and iOS
An all-round video editing app, InShot enables users to create videos and edit photos and collages. It has several notable features. Using this app, users can trim clips and enhance video speed. This app also enables users to add content, music, and filters.
A unique feature of this app is that it allows users to rotate and flip the videos, which is absent in other apps. Considered as a no-frills app, it has all the functions required in building a great video. Besides the advantages it offers, the downside is that users must shell $2.99 for removing in-app ads and the watermark from videos.
KineMaster
Available on Android
Another video editing app in the lead, KineMaster’s intuitive interface makes it the most advanced video editing app across any device, offering users with a ton of options. Best known for creating videos on-the-go, the app enables users to edit clips as seamlessly as video editing programs that run on desktops.
With KineMaster, users can also add texts and other effects; users can customize the sound and music in their video by picking it from the internal KineMaster Asset Store music. Further, users can also record audio for embedding it in their video.
Magisto
Available on Android and iOS
Magisto is an AI (artificial intelligence) technology-enabled automated video editing app for creating quick and smooth videos. This AI-powered editor also enables users to customize and control features for more superior output. The app recognizes faces, landscapes, flora and fauna, action sequences, and can analyze speech and audio.
Users can collectively edit sequences in a video, along with music and effects, to make their clips shareable. With Magisto, users can now add a professional appeal to their videos. Users can also leverage this app for building quick Instagram video posts.
Splice
Available on iOS
Splice is a popular free video editing app available only for iOS users. Created by GoPro, the app has a simple and intuitive interface. It also contains a sound library of samples, loops, and one-shots that users can leverage to boost their videos professionally.
With Splice, users can combine different video clips for creating compelling videos. Further, they can also trim and edit the various clips in the video and can customize transitions.
WeVideo
Available on Android
An online video editing platform, WeVideo is powerful, intuitive, and easy to use video editing app. It runs in the cloud i.e., in your web browser, which is a vantage-point for this app. Thus, you don’t need a powerful computer or install the software as all the hard processing is done at their end.
The process of getting the video footage up in WeVideo is seamless. Users can directly import their videos from Dropbox, Google Drive, Box, and from social media platforms such as Instagram and Facebook. And to save the video clips i.e., import your video files, they get the option to save in 720p, 1080p, and 4K (i.e., the quality of export you want in); users can also export their videos to Vimeo, YouTube, Google Drive, Dropbox, Box, and even to Facebook.
Another outstanding feature is that users get to edit video files even while it is being uploaded. And, once the uploading is done, the video changes to the edited one.
The Way Forward
Editing videos and shaping them into compelling content has always been the underlying objective. While editing them on systems, demands precise specifications, huge RAM, significant storage capacity, and technical know-how, reproducing all these on mobile devices such as smartphones and tablets via video editing apps is quite a feat.
With the above-mentioned list of video apps, businesses can create unique video content for their target audience. Do check out these apps, identify the best ones for you, and share your experience with us in the comments below!
Top comments (3)
This article highlights crucial insights for businesses looking to leverage the power of video content. With such impressive statistics from HubSpot about the impact of video on sales and customer decisions, it’s clear that investing in video content is a smart move. For those wondering how to create a video editing app, the detailed guide and list of key factors provided here are incredibly valuable. Now is definitely the right time to focus on meeting customer demands and enhancing brand image through innovative video solutions. Thanks for sharing this informative piece!
Here are some possible steps to develop a successful video editing app for your business:
• Establish your idea and validate it. You need to identify the market challenges, the target audience, and the unique value proposition of your app. You also need to conduct a competitive analysis.
• Decide on the features and monetization model. You need to make a list of user-friendly features that will solve the problems of your audience and make your app stand out. You also need to choose a revenue model that will suit your app.
• Hire a professional development team. You need to find a reliable and experienced team of developers, designers, testers, and project managers who can turn your idea into reality. You also need to communicate your requirements and expectations clearly.
• Test and launch your app. You need to ensure that your app is bug-free, user-friendly, and secure before launching it on the app stores. You also need to get feedback from beta testers and early adopters and make improvements accordingly
• Promote and update your app. You need to market your app to your target audience using various channels such as social media, blogs, videos, etc. You also need to keep your app updated with new features, bug fixes, and enhancements based on user feedback and market trends
These are some general guidelines for developing a video editing app for your business. The exact steps may vary depending on your specific goals, budget, and timeline.
Alight Motion is also a popular video editing app that offers many features such as motion graphics, animation, visual effects, color correction, etc. It has over 10 million downloads on Google Play Store and a 4.2 rating out of 5.
This article is really helpful, Want to share on my inshotproapp.com/ blog.
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