It is extremely crucial for a business to establish its online presence because according to studies 97 percent of customers tend to search for businesses that are local, online. Following are some excellent strategies that ought to be kept in mind while creating a successful business website.
Ensuring that one’s website is mobile responsive: Majority of customers make purchases through their mobile phones and if your website is unable to provide a good experience to customers while shopping, chances are they will move to the website of competitors. Thus in order to run a successful business website, it is imperative to meet the needs of mobile users.
Ensuring that it is easy to locate: One needs to possess a domain name which describes the purpose of one’s business clearly. One should find a name which is memorable, unique and available.
Placing the Contact Information of the company in a place where it is easily visible: It is advisable to provide the contact information of a company on top of the homepage where it can be easily seen by visitors lest they wish to contact the organization.
Ensuring that navigation is simple and effortless: It is advisable to limit the top-level navigation menu to four or five tabs that are clearly labeled. Related pages should be organized below them. Readers or visitors should be able to navigate to the homepage easily irrespective of where the reader lands.
Pages should always be uncluttered: Too much information can overload the mind of a reader, making it difficult to retain new information. In order to prevent this, one should employ a combination of graphics and text. One should also cut social widgets, like Twitter feeds on one’s website.
Ensuring that the information on the website is accurate: Inaccurate information turns off customers, be it in the form of obsolete product information or grammatical errors. Thus one should proofread every page before the website goes live.
Utmost importance should be given to Speed: Slow websites evokes a negative reaction in a consumer towards a company or a brand. If a website takes very long time to respond, users usually tend to leave the website and go to the website of one’s competitor.
Ensure that one’s website invites the reader to do something: Every page of a website should invite readers to either call, procure a product, sign up for a particular service and for that one should provide a clear verbiage, a link or a button that is easily visible to readers.
One should keep the design of the website simple: One should limit the usage of colours, animated gifs and fonts which can distract the reader and prevent him from focusing on the webpage. Bullet points and short paragraphs exceeding no more than six lines also makes it likelier for the information to be read.
Get Personal: One should include a photograph of oneself and one’s team, in addition to working towards engaging users. Companies who create a seamless and enjoyable experience for their users reap benefits and gain profits.
Blessed with a sound expertise in technology domain, Maria William nurtures a great passion for writing. As a technology geek, she possesses in-depth knowledge of app design and development and mastered the art of writing blogs on diversified topics such as mobile app design services, progressive web app development services, etc.
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