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Marie Gouilliard
Marie Gouilliard

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SaaS agentic onboarding vs dev tool agentic onboarding

While we believe the agentic onboarding for every SaaS tools needs to become a personalized conversation - I am realizing the onboarding experience for dev tools is soooo different.

I came up in the pre-AI era where building a great SaaS product meant obsessing over UX — onboarding flows, setup wizards, that perfect first-run moment. That instinct is deeply wired in me.

So when I started building dev tools for agents, I kept feeling the same pull: how do I make this a great product UI?

Then I caught myself.

My goal isn't a beautiful onboarding flow. It's helping any developer integrate this agent with any tech stack as fast as possible. And right now, the fastest way to build is through a coding agent — not via a visual interface

No elaborate setup screens. Just great docs, a CLI, and agent skills. Developer opens Cursor, runs a command, they're integrated. That's the whole experience.

It reframed everything.

Not every tool — but dev tools specifically. SaaS isn't going anywhere. Notion, Linear, Figma — the experience is the product.

But SDKs, APIs, and agent frameworks are quietly crossing a line:

Onboarding for dev tools is no longer a UI problem. It's a documentation and CLI problem.

Because your user isn't a human at a screen anymore. It's an agent, scraping commands and then doing the coding.

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