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MarinosVeis
MarinosVeis

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Why I think AI tools should live closer to the browser workflow

Most AI tools still require a context switch.

You are reading something, writing something, or replying to someone, then you have to:

  • open another tab
  • paste the context
  • write a prompt
  • generate text
  • copy it back
  • edit it

That workflow works, but it creates friction.

I have been building ForSocials as a Chrome extension because I think some AI workflows make more sense directly inside the browser.

The goal is not to replace writing. The goal is to reduce the repeated context switching around writing.

The most useful places so far have been:

  • reply drafts
  • rewriting text
  • AI chat on the current page
  • reusable templates
  • transcription and thread writing

The product lesson for me has been simple: AI feels more useful when it appears where the task already happens.

If you are building AI tools, are you keeping users in their current workflow or sending them somewhere else?

For context, this is what I am building:
https://forsocials.com/ai-chrome-extension

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