Using the same eCommerce platform from start to finish can be hazardous to your business' health. Over time, your needs may change, resulting in missing features and an outdated approach that could cost you customers—and sales—down the road. If this sounds familiar, it's time to consider migrating your online store to another eCommerce solution.
Here are some reasons to consider moving on from your current platform, but before discussing the cause, first know what eCommerce Replatforming is.
So let's get started...
What Is eCommerce Replatforming?
eCommerce replatforming is migrating your existing eCommerce platform to another. We also know this process as eCommerce platform migration. For example, if you are using Magento but want to migrate to Shopify or Big Commerce, you will need to undergo an eCommerce replatforming process.
There are many reasons a business owner might want to migrate their online store from one platform to another. This can be due to a shortage of features on your current platform or because you have outgrown it, which is no longer suitable for your needs.
To migrate your eCommerce website successfully, you should choose a new platform that offers everything your old platform provided.
It is difficult to migrate to your online store manually; therefore, specialized eCommerce development services are available to help you migrate your online store with minimal effort. After migrating your site, they provide all services, including data migration, content migration, and SEO services.
The significant advantage of choosing these services is that they have experience dealing with all platforms, so they know how to migrate any eCommerce website quickly and efficiently with no issues.
Now let's move further to know the top reasons to migrate your eCommerce business.
Top Reasons To Migrate For eCommerce Business
There are several reasons you should migrate your eCommerce website to another platform. One or more of these top reasons may drive the need for change.
- A New Start
After a long and happy relationship, sometimes you just need to move on. It doesn't matter how much time you've spent with your current platform or that it was built with love—sometimes, it's just time for a change.
From merging your stores to creating one brand that encompasses everything you sell, it can be tricky—but worth it. Before diving into why an eCommerce migration is something, you should seriously consider, let's first understand what an eCommerce platform migration entails.
When migrating from one platform to another, all aspects of your store will be affected – from your product listings and branding to your payment options and shipping rates. This is just a sample of what should be regarded when planning your move, so plan accordingly.
The good news? Once you have successfully migrated your online store to another eCommerce solution, you'll have access to more features than ever before.
When considering whether migrating your online store is right for you, remember that a successful migration will require some time and effort.
Take an inventory of all products currently listed on your site(s) and any customizations or add-ons (such as plug-ins). Once everything has been identified, ensure it works with the new platform, and then move items one by one.
- Slow Site Speed And Poor Performance
Image Source: Magneticians
If your current platform performs poorly and impacts your business, it may be time to migrate to a better one. However, migrating an eCommerce website can be difficult, so you'll want to look for a solution that has everything you need and won't disrupt your customers.
Thankfully, migrating from one platform to another doesn't take weeks or months. In fact, with most solutions, you can move all of your data in just a few hours—and without downtime. There are multiple things to consider when moving platforms, including price, flexibility, and security.
For example, if your site is slow or experiencing poor performance issues (like high bounce rates), you might like to invest in a new eCommerce platform faster than what you currently use. And, when shopping around for a new platform, ask about their migration process.
Well, there are Custom eCommerce solution providers that help you move everything over quickly and securely. It can help you migrate the eCommerce platform perfectly.
- Outdated Online Store
If you're using an outdated online store and haven't migrated to a more up-to-date platform, it is time to take action. The biggest issue with older online stores is that they cannot handle today's traffic without crashing frequently.
Some of these sites can become so overwhelmed that they collapse under a heavy load. If your website has been around for 10 years or more, it is way past due for an upgrade. Visitors may also get frustrated if your site appears dated and unprofessional; that could directly impact sales conversions.
When choosing a new eCommerce solution, ensure it offers all the features you need to succeed in today's competitive market.
Poor Integration
You will face data integration issues if you have a significant online presence with different channels and sites running on various systems and software.
For example, if you sell products across your main website, Facebook page, Instagram account, and Pinterest boards, but each channel is hosted in a unique system—or multiple—you might not share customer information.
To make your business run smoothly, it's important to regularly evaluate whether your current e-commerce platform serves your needs. It might be time for a switch if it isn't providing what you need anymore or if it's no longer an appropriate solution for your company due to a lack of integration capabilities.
By migrating to another e-commerce platform with better integrations with other channels and sites—or by making sure your existing one does—you can save yourself a lot of trouble down the road.
For example, pulling customer information from different platforms into one place allows you to create personalized experiences for each channel without having multiple sets of data stored in other areas.
And that will undoubtedly come in handy when running cross-channel campaigns or remarketing efforts. Plus, for data integrity and protection issues, there are benefits to merging all your information in one place as well.
- Lack Of Core and Trending Features
If your platform of choice doesn't have core features like point-of-sale systems, native marketplace apps, multichannel integrations, etc., it's time to consider a migration. There is also a reason why trends come and go.
The world of technology moves fast, and you will leave behind if you are not on board. That is why it's crucial to ensure that you make wise investment decisions when choosing a new or custom eCommerce solution for your business.
Often, if you are using an outdated platform or plan to switch over from one without modern capabilities in mind, it might be best to simply start from scratch instead of getting something up and running at all costs.
After all, starting fresh allows you to build your online store around emerging technologies and gives you a chance to do things right from day one.
- Major Modifications
When an eCommerce platform requires major modifications to meet your needs, it's time to consider migrating to another solution. As you evaluate your options, make sure you look at how easy it is to migrate from one platform to another.
For example, Magento has Magento Connector for WordPress, making it easier to migrate content from WordPress to Magento and vice versa.
Ending Words
Many entrepreneurs are not satisfied with their current eCommerce platform. Whether you're frustrated with poor customer service, an outdated UI, or confusing pricing schemes, it's easy to get discouraged when your platform doesn't meet your needs. Now is an excellent time if you've been thinking about migrating to another solution.
If you want to migrate your eCommerce website without hassle, hire eCommerce developers from the best eCommerce development company. It will help you save time and money.
Top comments (1)
If you are considering migrating your online store, it is important to hire Magento certified developers to help you with the process. Magento certified developers have the expertise and experience to migrate your store quickly and smoothly. They can also help you choose the right eCommerce solution for your needs.