DEV Community

Mary Williams
Mary Williams

Posted on


Make every visitor into customer by redesigning your website

Why do you need to redesign your website?

You may have a range of reasons to consider over redesigning your website. There is no doubt that the rule of web designs and user-experience change over the time thanks to the leaps in technology. As such, in not many years, your website is going to be outdated. If your website plays a significant role in driving revenue for your business, redesigning website will certainly prove to be a strategic business movement in greater senses than you might imagine. As such, if you are trying to create a unique user-experience for your users and drive maximum business value by redesigning your website, we are here to help you with the best website redesign checklist.

However, since your aim is to create the best experience for users through redesigning website, the following things must be kept in your mind. Having these crucial aspects in your mind will always help you drive spotless yields while executing the project.

Thinks need to consider while redesigning

Update outdated graphics

When it comes to business, the product being offered or the brand itself may undergo changes as time passes. During such times, it is really crucial that you redesign your site. As a business is rebranded with different color schemes and themes, it is important that the new website resonates well with these changes as well.

Consider the future

Though a business is expected to run perpetually, changes to the status quality and brand styling are common. As such, when a website is redesigned, you need to keep the future of the business in mind as well. As the process of website redesigning is really expensive, it cannot be done every now and then. Hence when it is done, it must be done with the future of the business, its users and the trends in the industry in mind.

Evaluate the website’s strengths and make it better

Every business has its own strengths and it could be the reason why people visit your website. If you do not pay attention to these aspects when you are trying to redesign your site, your finished product may not end up correctly as per you expect. That is the reason you need to consider the positive aspects of your website as one of the most important things to consider before redesigning a website.

Relevant content on your website

If you look at the commitment of the biggest search engine, Google, you will realize that delivering relevant content is critical. This is important for any business if they have not paid enough attention to their content before redesigning the site. Though many seem to disregard the power of content, if you ask Google, it will tell you the content of the site is certainly one of the most important factors in web design.

Never forget about search engine optimization (SEO)

If you want your website to be returned for relevant queries of potential customers, you need to tell search engines what your site is all about through your title tags, meta description and a wide range of keywords and phrases. In short, it must be optimized to appear effectively on various search engines for diverse, relevant queries. In fact, the process of SEO should actually start with the design of a website.

Make your website responsive

In today’s times of mobile and hand-held devices, the importance of responsive web design is higher than it ever was. Since more and more people have come to use their mobile phone as their primary device to search for products, services and content online, making your website responsive is mandatory. Apart from assuring impeccable user-experience across various devices, it will also considerably improve the value for your visitors.

Ensure that your website is the digital face of your business

‘Let me check their website’ has become a common phrase among people who want to get into any kind of transaction with a business. This shows having website for business is becoming important in today’s highly competitive world. On the other hand, if they are not happy with performance, they will not only skip from buying from you but spread the word that you aren’t good for business because your website isn’t.

Removing unused codes from the website

Most of the times, when a site is created using templates, many CSS selectors end up staying unused. The same goes for the famous Twitter bootstrap ‘framework’. Hence it is always important that you get rid of all the unused CSS selectors to make your site more code-efficient. Further, removing these unused codes will reduce the load time in website making the users all the satisfied and happy with the service delivered.

These are few more important website do's and don'ts to ensure that you have the best user-friendly and visually stunning website adding to the reputation of your business.

Though there are several aspects that a business must take care of while redesigning a website, take the advantages of many features and present your business website in a fresh look.

Top comments (0)

Timeless DEV post...

Git Concepts I Wish I Knew Years Ago

The most used technology by developers is not Javascript.

It's not Python or HTML.

It hardly even gets mentioned in interviews or listed as a pre-requisite for jobs.

I'm talking about Git and version control of course.

One does not simply learn git