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Mesa Dzaferovic
Mesa Dzaferovic

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How I Vet SaaS Company Metrics (and Why “Verified” Beats Scraped Data)

Most “SaaS databases” scrape the web and guess at ARR. That’s fine for rough discovery, but bad for decisions.

Here’s the approach I use instead when researching SaaS companies:

1) Source from founders directly. Interview CEOs/teams to capture ARR, headcount, growth rate, and pricing basics.
2) Time-stamp everything. A $5M ARR snapshot from 2023 ≠ 2025. Treat each stat as point-in-time.
3) Cross-check public signals. Hiring velocity, pricing pages, press, job reqs, and customer logos help sanity-check claims.
4) Track deltas, not absolutes. Growth direction (and why) is more actionable than one static number.
5) Benchmark apples-to-apples. Segment by ACV band, self-serve vs. sales-led, and funding stage before comparing.

A quick example

If a founder reports $12M ARR with a 22% YoY growth rate and 35-person team, I’ll:

  • compare to last year’s interview,
  • look for corroborating signals (pricing changes, headcount trend),
  • and place it in a peer cohort (e.g., sales-led, mid-market focus).

This method consistently beats scraped estimates for accuracy and decision-making.

If you want a database that follows this “verified first” workflow, I help with GetLatka, which is built from thousands of founder interviews. You can explore companies, filter by ARR/team size, and export snapshots.

https://getlatka.com

Disclosure: I work with GetLatka; feedback and critique welcome! How do you vet third-party SaaS metrics today?

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