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Web Design Agency: Principles of a World-Class Website

mikapottersen profile image Mika Pottersen Originally published at 5dd6d7c29f479.site123.me ・4 min read

Your website conversion rate is dependent on the design. That’s why it is important to make sure that your website has a world-class design. You must aim to provide a seamless experience for your respective users. This is the bottom line if you want to have an outstanding business.

Hiring a web development company is crucial. There are a number of companies available today. But a firm that is highly skilled and expert should be the one you are going to hire. TMDesign can explain more details about this.

A website design is not a simple thing that designers do. There are things that they have to look into before they can create one that is convertible. Of course, you have to consider other related things like marketing. You also have to focus your strategy on how your website performs and works. Above all these, there are basic principles that a web design agency must pay attention to in order to have a world-class website design.

Web Design Agency Knows the Importance of “Visuals”

Visuals. These are the elements that the human naked eye can automatically see. In your website, the visuals are the content being put there. Graphics, images, texts, colors, and many more. These are the things that when given an utmost significance during the planning stage, they can generate exceptional results.

You have to think that a human eye perceives what it is able to see. If people won’t appreciate the visuals of your site, then they will leave your website after the first try. They will eventually abandon your business offers.

A very important requirement is that your hired web design agency must be able to polish some certain parts of your website that are more important than others. What are these parts? They constitute the calls to action, forms for filling up, value proposition, and many more. They have to be attractive and they must get the attention of the website visitors.

A Nice Business Objective Is Part of the Overall Digital Strategy

What is your business objective? Is it only to earn money after a period of time? A business succeeds when it is operated not only to make money. A nice business strategy reflects on the overall implementation of the strategies that satisfy the end-users. Yes, users’ satisfaction is the main gauge of success. Because when you satisfy more people, you are going to harvest more profit shares, too.

It must also be a part of your business strategy to have a “customer catcher” element. Placing content in the different internal pages is a crucial thing. But there are ways on how to do it in a proper way. This is the main reason why you have to hire a web design agency.

Hick’s Law Should Be Applied at All Times

When designing your website, the digital marketing agency must see to it that Hick’s Law is applied. What does it mean by this law? Simply put, it refers to the necessity of having only a few choices to eliminate the tendency of your customers to be confused.

Hick’s Law implicitly states that more and more choices increase the time for a person to decide. It is akin to going to a clothing section of a shopping mall. When you see so many choices of clothes to possibly buy, you will tend to get nothing. Why? Many choices can cause confusion in your mind. You can’t decide abruptly because of so many options to take and consider.

The solution is just limit the choices to be found on your website. If you would provide a lot of options, the conversion rate would tend to drop. So you have to eliminate those distracting options throughout the design process. It is an important rule that has to be followed. And the top web design companies must know this principle.

Another Principle Is Akin to Gestalt Design Laws

What are Gestalt Design Laws? Well, these laws reflect on Gestalt psychology. It is theoretical framework that gives importance to the correlative functions between mind and brain. This principle lies on the fact that a human eye functions to see the general object first through their mind before seeing the fragments or parts of that object.

In connection to web designing, a web design agency must see to it that during the very first click, there has to be an undeniable level of positive impression. People should be amazed by how your overall website appears. Upon the first click, they have to be impressed.

So the use of graphics, images, texts, and other important elements is crucial in this sense. Again, don’t forget that Gestalt Design Laws are applicable to have a converting website.

Your Website Needs White Space and Clean Design

It is the last principle but it gives great value to your website. White space refers to the negative space in your site. It is the part of web page that is unfilled. It is the space between graphics, margins, and gutters, and any other spaces that can be found on the different pages.

The rule is don’t fill your website with so many texts. Appreciate the value of cleanliness vis-à-vis your website design. So, your website must have a white space for it to become appealing to the eyes of the visitors.

The Bottom Line

Creating a world-class website is not that easy. There are principles that you must follow for your business to flourish and prosper. There are ways you can do to boost your business sales through your website.

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Mika Pottersen

@mikapottersen

Actor, lyceum, good man and villain

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