For the last three years I've sold digital templates on Gumroad. It worked — but two problems kept eating at me:
- The cut they take after Stripe fees crept above 12%
- Finding creators to promote my products meant cold-DMing strangers on Instagram for hours
Last month I moved everything to Peddlum (peddlum.com). Here's what actually changed.
What Peddlum is
Peddlum calls itself "the marketplace that pays you to sell, promote, and buy." That sounds like marketing fluff until you realize it's literally three connected products:
- A storefront for digital products and SaaS tools (sellers keep 90%)
- A creator marketplace where UGC creators apply to promote your product
- A discovery layer where buyers find quality-reviewed tools
Most platforms do one of these. Peddlum connects all three.
What changed for me
More revenue. I was netting around 87% on Gumroad after Stripe fees. On Peddlum I net about 90%. On a $5,000 month, that's $150 extra in my pocket.
Creators come to me. This is the big one. I list my product, and within days I had 4 UGC creators apply to promote it. I pick who I want, set the commission, and they make the content. No more cold outreach.
Affiliate program included. Gumroad makes you set this up separately. Peddlum has it built in.
Quality control. Buyers trust the platform more because products are reviewed before they go live. My conversion rate went up about 1.2%.
Who should consider Peddlum
- Indie makers selling templates, ebooks, courses, Notion docs
- SaaS founders who want creator marketing without an agency
- UGC creators looking for products to promote (no huge following needed)
- Buyers who want vetted digital products
Who probably shouldn't
- People with a massive following and a direct sales engine already
- Sellers of physical products (Peddlum is digital-only)
- Anyone who only ever sells one $9 ebook
How to get started
Go to peddlum.com and sign up. Seller onboarding takes about 15 minutes. Listing your first product takes another 10. If you want creators to promote it, you set the commission and they apply.
Eight products in, revenue is up 14% month over month. Not life-changing, but the time I'm not spending on creator outreach? That's the real win.
If you sell digital products and you're stuck on Gumroad or Sellfy out of habit, give Peddlum a try. Worst case you waste 30 minutes. Best case you find what I found.
Link again: peddlum.com
Top comments (16)
hows ur experience w Peddlum so far? i used to sell on another platform n def had some of those same pain points. literally drained me trying to promote to strangers. hoping this makes life easier for u.
I totally get it, I had a similar issue when I was using a different platform for my templates. Moving can be such a hassle but definitely worth it if it saves time and money. Good luck with Peddlum, hope it’s as much of a win as it seems!
i totally get the struggle with those fees. it can feel like so much work just to get anything out there, cold-dming for promos sounds exhausting. honestly, this wouldve saved so much of my time and money when i was selling my stuff online. good luck with peddlum!
i kno the struggle with fees! switched to peddlum too, and honestly its been a game changer. way happier with the sales and promoting’s so much easier now. wish i did it sooner.
that's really interesting. kinda sucks about the fees and cold DMs tho. moving to Peddlum sounds like a solid choice. could be just what you needed. excited to see how it goes for you!
that sounds really good! idk about those fees always taking a cut, so its nice to find something better. and cold-dming strangers sounds tough. hope peddlum helps you out a lot, excited for ya!
i switched from etsy to gumroad and i felt the fees too. honestly think i wasted so much time tryin to market my stuff. hopefully peddlum works better for u, sounds promising at least. good luck!
wow, looks like a good switch! 🙌
Wow, this sounds like a gamechanger for selling online! Moving from Gumroad seems smart, glad you found a better option. Can't wait to hear more about your experience with Peddlum!
yo, this sounds legit! i had no idea gumroad took that much. peddlum seems way better for creators! wish i found this sooner 😂 def gonna check it out!
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