I like when people tell me why they came to the booth or what their take on the product or company I represent is. I don't love when I have to do the elevator pitch over and over and over again.
Some people will jump straight into pricing or competitive analysis (how is your product different from X product). I usually like to have a sales person in the booth to handle these conversations.
I actually like to hear why people are at the conference in general. Is it continuing education? Product/company evaluation? Networking? Something else? This is also super helpful because conference sponsors will usually get some info on previous attendees (titles, companies, etc.) but rarely do I see info collected about motivations. This info can help me understand do I need to bring high level general awareness content, or deep dive into a very specific vertical's technical demo.
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I like when people tell me why they came to the booth or what their take on the product or company I represent is. I don't love when I have to do the elevator pitch over and over and over again.
Some people will jump straight into pricing or competitive analysis (how is your product different from X product). I usually like to have a sales person in the booth to handle these conversations.
I actually like to hear why people are at the conference in general. Is it continuing education? Product/company evaluation? Networking? Something else? This is also super helpful because conference sponsors will usually get some info on previous attendees (titles, companies, etc.) but rarely do I see info collected about motivations. This info can help me understand do I need to bring high level general awareness content, or deep dive into a very specific vertical's technical demo.