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Amazon Sparks Streaming Shift with Vertical Video Feed

Amazon Prime Video launches a TikTok-style vertical Clips feed, transforming content discovery and boosting instant viewing and purchase options.

Key takeaways

  • Amazon Prime Video Launches Vertical 'Clips' Feed for Short-Form Content
  • Amazon Prime Video is injecting a TikTok-style vertical video feed directly into its app, aiming to change how subscribers stumble onto new shows and movies. The new "...
  • This isn’t Amazon’s first experiment with vertical feeds. Prime Video previously tested the format with NBA game highlights, but the new Clips section broadens the ide...
  • Prime Video’s take on vertical video isn’t just about catching up with current UI trends. By fusing short-form discovery with its deep content library, Amazon is betti...

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Canonical source: https://mlxio.com/technology/amazon-prime-video-vertical-clips-feed

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