Apple Casts Web Trackers as Safari Privacy Villains

#apple #safari #privacy #iphone

Apple is making Safari privacy feel personal, turning web trackers into the villain in a new iPhone ad campaign.

Apple is selling Safari privacy not as a settings menu, but as relief from being watched.
The new “Privacy on iPhone” campaign, reported by 9to5Mac , puts Safari at the center of Apple’s privacy pitch with a video, city billboards, and digital ads argui...
> “Safari. A browser that’s actually private,” Apple says at the end of the new ad.
That line does more than promote a browser. MLXIO analysis: Apple is trying to make privacy feel like a default iPhone behavior, not a niche preference for users w...

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