Apple Grabs Record Market Share as Rivals Crack

Apple could hit record share in iPhone, iPad and Mac as memory costs squeeze weaker hardware rivals.

Key takeaways

• Memory-price pressure should be a drag on consumer hardware. Apple may instead turn it into a share-taking year across its biggest device lines.
• That is the tension inside Counterpoint Research’s latest forecast, as reported by 9to5Mac : Apple is projected to gain market share in smartphones, laptops, *...
• Apple’s 2026 share surge points to cross-device gravity, not just stronger device sales
• The headline number is not one product breaking out. It is the spread.

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Canonical source: https://mlxio.com/technology/apple-record-market-share-2026