Built-In Cables Steal EcoFlow Power Banks' Spotlight

EcoFlow’s new 45W Rapid power banks make built-in USB-C cables the feature, betting convenience beats bigger batteries.

Key takeaways

• Power banks were supposed to compete on bigger batteries; EcoFlow is making the cable the product.
• The company has launched three compact 45 W models — the Rapid power bank (10K), Rapid power bank (20K), and Rapid 3-in-1 power bank (10K) — each built...
• EcoFlow turns cable clutter into the real battleground
• The expected move for a portable power brand is simple: raise capacity, raise wattage, raise the price. EcoFlow did some of that, but the more revealing decision is ph...

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Canonical source: https://mlxio.com/technology/ecoflow-power-banks-cables