iPhone Ultra Grabs 25% of Foldables—and Samsung Pays

Apple’s first foldable could seize 25% of 2026 shipments, cutting into Samsung and Huawei’s lead.

Key takeaways

• Apple is forecast to enter foldables late and still take 25% of global foldable smartphone shipments in 2026 — a share large enough to redraw a market Samsung spen...
• That is the tension inside Counterpoint Research’s new forecast, reported by 9to5Mac: foldables remain a category led by Android vendors, yet Apple’s expected **iPhone...
• Apple may arrive late and still take a quarter of the foldable market
• The provocation is not just that Apple may launch a foldable. It is that Apple could capture one in four foldable shipments in its first year in the segment.

👉 Read the full breakdown on MLXIO

Canonical source: https://mlxio.com/technology/iphone-ultra-foldable-share