Truecaller is betting travel eSIMs can offset a shrinking ad business by selling connectivity to its 500M-user base.
Key takeaways
- Truecaller is moving into travel eSIMs at the same time its ad business is shrinking, turning a caller ID app into a test case for whether mobile identity can beco...
- The company launched Truecaller eSIM for travelers, with plans ranging from 1 GB over 7 days to 20 GB over 30 days, initially across 29 countries, acco...
- Truecaller’s eSIM Launch Turns Caller ID Into a Travel Connectivity Play
- Truecaller’s core product has always sat close to the phone number: caller ID, spam blocking, call screening, messaging tools, and paid features such as **AI Assistant...
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Canonical source: https://mlxio.com/technology/truecaller-esim-revenue-bet
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