2020 is not only about human survival but also about robot co-existence. The work which the human labors were doing it for years now has the robot assistance handling it smoothly. The repetitive works are replaced by automatic software machinery. The intervention of Artificial Intelligence in various technologies has brought a huge industrial revolution. Artificial Intelligence is one such technology that gives visuals to all workforce imaginations. Hollywood fiction characters now get to play a wide role in the real world.
The importance of AI is seen more in the web applications which are the brand identity of many businesses. AI in simple words, Artificial Intelligence is a stream of computer science which helps to drive out intelligent machine based on the machine learnings & natural language processing.
The best example of an AI-driven application is our phone's voice assistant. Eg, Siri, Alexa
The web applications are the identity of every business, a business conversion rate fails 99% when the application performance is not up to the expected level. The user tends to expect a lot from the application, right from the visual appeal to the contact summaries things need to fall in places.
To achieve a great user journey business needs to upgrade the application to high-end technology. Here, comes the roles of AI & Machine Learning that has helped the businesses to achieve the results to a great extend.
The article deliberates the importance of incorporating the smart Artificial Intelligence in Web Application Development and its benefits.
Voice Assitance
The human laziness in typing has led ways for voice assistance in the application. 2021 is expected to have 70% of search intents/queries based on voice interaction.
The engagements are also seen high when the search occurs through voice assistance. As the goal of every business is to improve the engagement and customer satisfaction the application of AI & Machine Learning has screwed the typical strategies with its exclusive benefits.
Customized User Experience
The application built with AI got the potential to understand the customer’s requirements better. The AI-enabled application helps in knowing more about the customer journey, their preferences, browsing history, and even the location.
With the data collected businesses will be able to provide the needs of the customers on perfect timing.
Google Ads uses the benefits of AI & Machine Learning, the entire ad process is based on the information gathers through AI. Meeting the right customer at the right timing is possible today because of AI.
Automating the website testing process
Now, maintaining the quality of the web application is easy with the intervention of AI. The whole application can be tested with a few inputs of the user. AI algorithms analyze the past data, predict the upcoming occurrence, and accomplish the fundamental aspects of testing. Not only identifying the errors but AI helps in fixing the bugs as well and this happens automatically than the traditional processes.
Chatbot Integration
Handling a huge business needs a vivid application and maintaining user engagement needs customer support. Involving human efforts to initial level query investigation is quite costly and takes more resource involvement.
A chatbot is a smart AI assistance that does the job swiftly. AI Chatbots are like human agents on the web maintaining the role of customer support.
The machine learning algorithm learns the response every time when a question is being raised. This, in turn, helps to improve the response time and make the conversation so lively. A Chatbot can replace many customers' support agents at a time, anytime anywhere engage your customer with AI Chatbots.
Video Content
Podcast and Videos on the web application is the new trend. And here the question arises is how AI can improve the video place in an application.
Based on the user signals AI traces the likings of visitors, AI tracks user behavior, and takes the insight into consideration. This is possible with AI based video software. Thus modifying the application based on user likings gives an additional wow factor to the users.
Gaming Application
Gaming applications are upgrading day by day. To give away a splendid experience to the user the applications are renovating its potential heights on every new release. AI-based gaming applications are helpful in building responsive, adaptive, or smart behaviors in non-playing human characters inhabiting human-like intelligence.
Along with AI, AR & VR makes the whole play more lively and liked by users.
To Conclude
The digital interventions have made the world to drive crazier towards cutting edge technologies. The main reasons why the web application makes use of Artificial Intelligence is to retain the customer, improve engagement, and customer satisfaction. There are even AI-based tools to prepare exclusive search engine respected content for web applications. AI has a deep contribution right from the design to the speed optimization of a site. Those who still feel AI is not a big undertaking may have to pay a huge in the future.
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