I happened somehow organically. In the beginning, we were focused a lot on product and how to build out Codeship to help our customers best. Once we felt we got something enough people were paying for and recommending, we became more focused on Marketing. Because more and more developers started using us, we decided to hire dedicated Support Engineers instead of letting everybody do support.
And so on. So TL;DR: We felt a need, talked, prioritized and then hired if we had the $.
The ratio is probably 2/3 design/product/tech, 1/3 marketing/sales.
I happened somehow organically. In the beginning, we were focused a lot on product and how to build out Codeship to help our customers best. Once we felt we got something enough people were paying for and recommending, we became more focused on Marketing. Because more and more developers started using us, we decided to hire dedicated Support Engineers instead of letting everybody do support.
And so on. So TL;DR: We felt a need, talked, prioritized and then hired if we had the $.
The ratio is probably 2/3 design/product/tech, 1/3 marketing/sales.
Cool! I find this stuff interesting, especially as someone who's only been in tech a few years. Thanks for your answer :)
Happy to help. If you have more questions, just ping me on Twitter: @moritzplassnig