How I Analyzed 728K Gumroad Products to Find the Best Niches for Digital Products
This article was written with AI assistance.
I spent the last day scraping and analyzing every major category on Gumroad to understand what sells, what doesn't, and where the opportunities are for digital product creators.
The Data
Gumroad has 728,301 products across 7 major categories. Here's what I found:
Top Categories by Average Price
- Writing & Publishing - $739 avg price (22,954 products)
- Education - $340 avg price (49,531 products)
- Self Improvement - $340 avg price (39,850 products)
- Business & Money - $198 avg price (23,479 products)
- Design - $102 avg price (61,359 products)
- Software Development - $69 avg price (15,884 products)
Key Findings
Notion templates appear in 4 out of 7 categories, making them the most versatile digital product format.
PDF is the dominant file type (222K products), followed by ZIP (176K) and MP4 (54K).
The Opportunity
The highest-value opportunity I found was in Writing & Publishing at $739 average.
For creators starting out, Business & Money offers a sweet spot: decent prices ($198 avg) with high demand (23K+ products).
What I Built
Based on this research, I created a Business Productivity Template Pack with 5 templates:
- CRM Dashboard
- Weekly Planner
- Habit Tracker
- Project Management
- Content Calendar
You can find it on my Gumroad store: Business Productivity Template Pack
Conclusion
If you're starting with digital products, focus on:
- Business productivity - proven demand, reasonable prices
- Notion templates - cross-category appeal
- PDF guides - highest file type adoption
Published with Gumroad market analysis data.
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