Repository impressions and conversions

As someone who works on open source a lot, I often have questions about the reach a given project has. Understanding user behavior around a given product helps companies improve their product and experience. Why should open source repositories be any different?

In this series, I walk through setting up Google Analytics to track metrics around a repository hosted on GitHub. This approach follows a similar technique that's applied to tracking email open rates.

• Part 1 - Set up
• Part 2 - Follow up on metrics
• Part 3 - Follow up on updates