1.Use the Right Analytics
Mobile marketing has a lot of fundamental variation from the traditional digital marketing. With an quantitative scaling of your efforts you won’t be able to appropriately focus your strategy. So as your first step you need to have mobile analytics so as to establish a foundation to your efforts. Once you have your analytics you can tap into the market with precision, experiment and do A/B tests.
2.Location Is Key
Placement of ad is critical to the conversion chance of the ad. For instance placing your ad in the middle of a mobile game will most certainly lead to failed conversion opportunity and as well kill the firm’s goodwill. The placement of ads is determined by the product and the company selling the product. Regardless you have numerous tools and resources at your disposal to assist in making a sound decision.
3.Time It Right
With proper incentives you can boost the success rate of your mobile advertising campaign. Incentives encourage the customer to act immediately. So, ensure that you launch your campaign in accordance with the time you want the consumer to take the action. Incentives could be anything ranging from virtual coupon to a complimentary entertainment download. This works extremely effectively particularly when the consumer is in the range of a certain store. Thus in mobile advertising timing is a critical factor.
4.App Store Optimization (ASO) and Visibility
Ecommerce is a very competitive zone, particularly because of the numerous ecommerce store option at one’s disposal. A simple search for an ecommerce app shows hundreds of thousands of result all of which are mostly similar. So, in order to score the most no. of downloads the key is to getting to the top this results list. This can be done by tweaking
1. Overall Reviews Rating: More the no. of positive reviews the greater is the chance of your app being downloaded.
2. Number of Downloads: the no. of downloads are a metric of reliability too.
3. Accurate Description: The description should be crisp and quirky to engage the consumer and let them know what your app does and get them to click “know more” button.
4. Relevant Keywords: Not only do they distinguish you from your competition but the more relevant your keywords the higher will be your rank in search results.
5. Visuals and Screenshots: The screenshots should be enticing as well as reflect your professional competence as they showcase your app’s UI.
6. Retention Rate: Higher will be the ranking of your app the longer a user keeps your app installed on his phone.
Even after you tweak all of the above old school search engine will be listing your app. So your Search Engine Optimization (SEO) should be best in class, so that if your app doesn’t rank higher in app store it will show higher in search results. To boost your SERPs (Search engine results page) keep your SEO strong.
6.Track, Analyze and Manage
Without concrete data one can never be sure how well one doing is. In the absence of management and control no advertising campaign is complete. There are numerous tools available online that can track the performance of your app and keep you updated with the latest reviews and auto update tags. These tools can be merged with your app so that you have more control over the proceedings.
7.Enlist the Help of Magento Professionals
And if that sounds complicated then Magento’s excellent customer service is at your disposal. You can integrate in your app, real time monitoring, Analytics ecommerce tracking, Tag manager. The developer community is vast and very helpful.
Even though a Magento ecommerce app makes the ecommerce segment accessible to almost any business regardless of size, it is also the downside of it. More accessibility leads to increased competition and any inefficient move on your part can potentially eliminate you for good. Marketing is one of those areas where your resourcefulness can edge out your competition.