Over the past year, I’ve worked with over 10 SaaS founders. Almost all of them shared the same reality: building the product is the easy part—getting leads is where they struggle.
Most founders I've spoken with tried the "standard" playbook:
- Community Posting: Often results in posts being removed as self-promotion.
- Twitter Threads: Extremely difficult to gain traction without an existing audience.
- Cold Outreach: Massive time sink with increasingly low response rates.
The Channel That Actually Works
The one strategy I saw consistently move the needle was short-form video. Specifically, videos that follow this simple framework:
- The Hook: Founder talking directly to the camera.
- The Value: A laser focus on a specific customer pain point.
- The CTA: A simple, direct Call to Action.
Whether it’s TikTok, Instagram Reels, or X (Twitter), this format builds trust much faster than a text post ever could.
The "Consistency" Trap
The problem isn't the format; it's the volume. Many founders post twice a week, see no immediate traction, and quit. To really see results, you often need to be posting twice a day.
But for a solo founder, the workflow is a massive time sink:
- Scripting ✍️
- Recording 🤳
- Editing ✂️
- Posting 📱
This can easily eat up half a day—time that should be spent on the product. Hiring a freelance editor to test a batch of 15 videos costs $300+ and takes weeks to iterate.
Solving the Bottleneck
I built Promoty to solve this exact problem. It’s designed to automate the creation of UGC-style promo videos for SaaS products. It handles everything from the initial script to the final vertical video, sticking strictly to the pain/solution format that converts.
If you’re struggling to find time for video marketing, this is built for you.
I’m curious to hear from the DEV community:
Have you noticed short-form video working for your projects, or have other channels like SEO or paid ads worked better for you? Let's discuss in the comments!
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