I recently shipped three paid AI tools in about two weeks. They're small, focused, and priced between £5 and £99/month. Two of them are already generating sales.
The launch took real work, but the execution framework was simple enough to repeat. Here's how I did it — and how you can apply the same playbook to your next product.
1. Start with a real workflow (not a cool tech)
None of my products are about LLMs for the sake of LLMs:
- Anthropic Intel Brief — people need to research new model releases quickly and make sense of benchmarks.
- AI Coding Cost Tracker — teams accidentally spend hundreds on GitHub Copilot and Cursor without tracking token usage.
- AI Phone Service — small businesses miss calls because a full-time receptionist costs too much.
The lesson: pick a pain point you can describe in one sentence. If you can't, you're not solving a problem yet.
2. Price like a freelancer, not a startup
I used one-time pricing or flat monthly tiers instead of per-seat SaaS pricing.
Why? Because indie projects don't need complex billing. A £9 brief or a £5 tracker removes the "I need approval" friction. Lower overhead, faster checkout, fewer support tickets about invoices.
3. Build a landing page that answers three questions
Users only stay for a few seconds. Your page needs to cover:
- What is this? (one sentence)
- What do I get? (bullet points)
- What's the risk? (refunds, no subscription, etc.)
The AI Suite product pages follow this exact structure. Look at any product at theaisuite.pages.dev and you'll see the pattern repeat.
4. Launch assets > launch events
Twitter posts, LinkedIn carousels, and demo videos matter more than Product Hunt upvotes. I wrote short copy for each network, paired each post with a branded image, and made it easy to share.
Simplify until someone can understand the value in under 10 seconds.
5. Measure something on day one
Even with one paying customer, you know:
- whether the hook works
- which channel converts
- if the checkout flow is clear
Everything else is vanity until you have a transaction.
If you're building AI tools right now, keep them narrow, ship fast, and price simply. The market rewards clarity over features.
Want to see the products in action:
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