We've created tons of online stores for our clients, and most of them are built on Shopify. Learn why we love it so much and how easy it is to launch a Shopify store that converts!
Why we love it
Unlike many popular e-commerce platforms, Shopify gives merchants the possibility to customize almost everything in their site to present their brand accurately.
It offers a clean, user-friendly interface and allows you to replace most custom-development functionalities with third-party apps that integrate easily.
On top of that, it provides essential insights into your customer base, which is key to learn how your clients navigate through your store and keep it optimized!
Set up a conversion-centered online store
The first step is to decide whether you’ll use a Shopify theme or not. Unless your business has really specific needs, we recommend you do. There are lots of different options to choose from, and the key is they are specifically built to convert.
The theme you choose will affect your store’s aesthetics and user experience, so it can be a bit overwhelming to pick one. A great tip is to use BuiltWith to see which themes your favourite Shopify stores use.
Consider the main features you want for your site and make sure the theme you choose has them all. Once you’ve made a decision you’ll need to think about how you want to display your content throughout the store.
When designing your homepage, always keep in mind the difference between above the fold (before scrolling) and below the fold (after scrolling). The first section is meant to feature pictures and CTAs. Don’t include extra information, keep the copy short. Any additional details will go below the fold, where you can add reviews, blogs and important categories like best sellers.
Once you’ve established a straightforward homepage, you can build the product pages. These should draw attention to your product photos and the “add to cart” button. Don’t get creative here, you’ll risk drawing people away.
The same goes for the checkout page: make sure there are no distractions or exits that would stir your customers away from their purchase.
Closing remarks
Always keep in mind that the main goal of a Shopify store is to generate conversions. Leave unnecessary information apart and avoid busy elements like animations, they will only reduce the speed of your site and drive clients away. Instead, focus on your products and CTAs.
Follow these basic tips to get the most conversions!
Top comments (0)