Google’s shutdown of Firebase Dynamic Links in August 2025 left millions of developers scrambling for replacements.
Today, most teams migrating from Firebase face a false choice: expensive mobile measurement platforms (MMPs) bundling deep linking as a secondary feature, or finding a dedicated deep linking solution that prioritizes simplicity and transparent pricing.
Most alternatives aren’t actually alternatives, they are expensive mobile measurement platforms also providing deep linking solutions.
The distinction matters.
Most enterprises don’t need sophisticated attribution suites with multi-touch modeling, fraud detection across ad networks, and complex data warehousing.
What they need is simple, reliable, deferred deep linking that works.
That is where the market has a gap
and
this is where ChottuLink shines.
The MMP Problem: Why Expensive Deep Linking Platforms Are Overkill for Most Teams
When Firebase Dynamic Links shut down, developers had one obvious set of options: mobile measurement partners (MMPs). Companies like Branch.io, AppsFlyer, and Adjust have been around for years.
They offer everything: attribution, analytics, fraud prevention, real-time cohort analysis, and yes, deep linking as a side feature.
But here’s what actually happens when enterprises adopt MMPs for just deep linking needs:
They end up buying a $15,000-$100,000 annual platform to get a $100-$500 feature.
An MMP’s pricing is built on complexity.
You are paying for probabilistic attribution models, fingerprinting, cross-device tracking, revenue attribution windows, fraud protection, and integration with dozens of ad networks.
These tools are optimized for performance marketers running campaigns across Facebook, Google, Apple, and TikTok, trying to answer questions like “which ad network drove the highest lifetime value?”
Most businesses using deep links aren’t those performance marketers.
They are e-commerce apps redirecting users to product pages.
They are social platforms sharing content.
They are fitness apps sending referral links.
They need deferred deep linking to work reliably.
That is it.
Instead, they get billed like they need everything.
The Competitors: What You are Actually Paying For
If you are evaluating Firebase replacements, here’s what you need to know about each major deep linking alternative:
1. Branch.io
Branch’s pricing model is deliberately opaque.
There is no public pricing page.
You contact sales, and what you discover depends on your use case.
For small teams, Branch’s free tier used to exist.
Now?
The Growth Plan starts around $500-$1,000 per month minimum and scales dramatically from there.
Enterprise customers often see contracts in the $100,000-$500,000 annual range.
The real cost? Unpredictable. And that unpredictability is exactly what enterprises hate.
(Read about Comparison with chottulink)
2. AppsFlyer
AppsFlyer’s Zero Plan is genuinely free, for the first 12,000 lifetime installs.
After that, the Growth Plan charges $0.07 per install (with volume discounts), and pricing becomes murky.
AppsFlyer bundles deep linking (OneLink) into their attribution platform. You can’t buy just deep linking.
You are forced to buy the whole suite, even if you only need the link routing. (Read detailed comparison)
3. Adjust
Adjust’s pricing is the classic SaaS obfuscation play. Base plan is free for 1,500 attributions.
Beyond that? Everything is “custom”, which means you are in a negotiation, not a transaction.
Their new TrueLink deep linking solution? Also custom pricing.
To find out what it costs, you have to book a sales call.
This friction is expensive in terms of time and uncertainty.
4. Airbridge
What it is: A dedicated deep linking product from Airbridge (an MMP), with deep links and tracking/analytics included.
Pros:
Reliable deferred deep linking + QR codes
Real-time link performance analytics
Cons:
Less transparent long-term cost — pay-as-you-grow model can surprise scaling apps
Still part of an MMP ecosystem — includes attribution you may not need, with dashboards that can feel bloated for pure linking use cases
Potential overkill & complexity — setup involves more steps than a standalone deep linking tool
(Read a detailed comparison with chottulink)
5. Singular
What it is: A unified marketing analytics and attribution platform with deep linking capabilities.
Pros:
Strong analytics and ROI measurement
Good cross-platform support
Solid enterprise features
Cons:
Part of a larger suite — Deep linking is a secondary feature
Unclear pricing — Requires sales conversation
Integration complexity — Designed for teams needing the full analytics suite
Best for: Marketing-driven organizations focused on campaign ROI across channels. (Read More)
6. Kochava
What it is: An attribution and analytics platform with deep linking support.
Pros:
Strong privacy compliance features
Good SmartLinks technology
Solid for omnichannel attribution
Cons:
Bundled approach — Deep linking comes with attribution
Complex for simple use cases — Overkill if you just need links
Sales-driven pricing — Hard to budget without conversations
Best for: Privacy-conscious enterprises needing both attribution and linking.
The ChottuLink Difference: Why Transparent Deep Linking Pricing Beats MMPs
Instead of bundling deep linking into an attribution suite, ChottuLink builds an entire platform around deep linking and nothing else.
Why ChottuLink Wins
Enterprise-Grade Deep Linking Without Attribution Bloat
When you focus on one thing, you get really good at it. ChottuLink’s architecture is optimized for what it does:
Price transparency — With chottulink, you know exactly what you are paying. Branch, AppsFlyer, and Adjust hide pricing behind sales calls and custom contracts.
No forced bundle — You are not being forced to pay for attribution, fraud prevention, and data warehousing features you don’t need. You are paying for deep linking. Period.
Enterprise grade reliability — 99.9% uptime, <100ms latency, 24/7 support, and role-based access make ChottuLink legitimate infrastructure, not just a feature add-on.
Firebase familiarity — Drop-in replacement. No new deep linking
paradigms to learn.Developer-first ethos — From the generous free tier to transparent deep linking pricing, to lightweight SDKs, ChottuLink is built for developers, not for extracting maximum revenue per user.
ChottuLink’s pricing is based entirely on monthly active users (MAU).
No surprises when you scale.
No hidden attribution fees.
When your app grows from 100K to 1M MAUs, your bill reflects that directly.
Pricing Transparency Comparison
ChottuLink charges $0/month to start: forever-free-plan.
No credit card required.
No hidden tiers.
The generous free tier is specifically designed for indie developers who are building the next unicorn in their dorm room and don’t want surprise bills when they break 10K users.
That free tier isn’t a lead generation hack. It’s a philosophy: great developers deserve great tools without gatekeeping.
ChottuLink’s Enterprise Foundation: 99.9% Uptime Deep Linking Infrastructure
While ChottuLink earned its reputation among indie developers for accessibility, the platform powers some of the most demanding apps in the market. Enterprise apps with millions of downloads depend on ChottuLink for mission-critical deep linking infrastructure.
Enterprise customers demand features that are easy to overlook but essential at scale:
99.9% uptime means your referral flows, social sharing, and link-based user acquisition don’t break during traffic spikes
<100ms latency ensures links resolve fast enough that users experience instant app routing, not a loading state
Role-based access lets your marketing team, engineering team, and data team each see and edit only what they need
24/7 support with product engineers (not support tickets that take 48 hours to respond) means you are unblocked when a production issue hits
Multiple apps under one account is underrated: enterprises don’t run one app. Managing dozens of apps across ChottuLink’s centralized dashboard beats managing separate accounts across different platforms
These aren’t edge cases. They are baseline requirements for apps with 10M+ downloads.
Why Developers Prefer ChottuLink: Drop-In Firebase Dynamic Links Replacement
Beyond the pricing and reliability, there’s one more reason ChottuLink has become the de facto Firebase Dynamic Links replacement: it’s a drop-in replacement.
Firebase Dynamic Links developers have muscle memory around how deep linking works. They understand deferred deep linking, route-based link logic, and how to integrate the SDK. ChottuLink’s SDKs, API, and dashboard aren’t a new paradigm. They feel familiar, because they are designed to feel familiar.
That familiarity is one-less-hurdle, and boosts engineering velocity. You don’t have to relearn your entire deep linking strategy. You migrate, flip a switch, and your infrastructure works exactly like it did before, only more reliably.
ChottuLink removes that friction entirely.
Get Started
ChottuLink is ready to power your deep linking at chottulink.com. No credit card required. Enterprise apps with millions of downloads already depend on it. Your indie developer side project can start for free. Your scaled enterprise app gets the reliability and support it needs.
The Firebase shutdown was disruptive. But it has also opened a window for better tools, tools built with transparency, focused on the problem they actually solve, and priced so you are not paying for features you’ll never use.
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