Intent-based nurture is not a longer drip with better subject lines. It is the decision to send the next message because of what the person just did, not because they enrolled on Tuesday. A pricing-page return and a blog read are not the same intent, and they should not get the same email on day five.
Start with one intent you can name in a sentence. A known account viewed pricing twice this week. A trial user opened the invoice and did not pay. A new lead replayed the product tour. Each of those can justify one email or one task. "Engaged" cannot.
The nurture has to end when the intent changes. A demo booked should kill the sequence that was trying to book the demo. A reply should stop the next scheduled note. If the workflow cannot hear the later event, it will keep teaching a lesson the person already passed.
Keep the linear sequence only for people with no other signal. The moment a stronger intent arrives, that calendar should stop and the new message should answer the page they just left. Two emails, one timed and one labeled intent, sent the same afternoon, is how nurture feels like spam.
The longer guide is intent-based nurture beyond linear drips. The studio is nexamartech.com. Questions go to hello@nexamartech.com.
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