If you build WordPress websites for clients, you’ve probably faced challenges like these:
- It’s hard to stand out from other agencies.
- You want to charge more, but need a good reason.
- You’re looking for additional services beyond maintenance plans.
One simple solution is offering PWA support.
“PWA” may sound technical, but your clients don’t need to understand the technology behind it.
All they need to hear is:
“Your website can be added to your customer’s home screen.”
That alone is easy to understand and immediately communicates value.
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Clients Care About Benefits, Not Technology
For example:
Restaurants
Customers can open the lunch menu directly from their home screen.
Hair salons
The booking page can be added to the home screen for one-tap access.
Corporate websites
Contact pages become instantly accessible.
WooCommerce stores
Individual product pages can be saved directly to the home screen.
Most clients don’t care about manifest.json or the term “PWA.”
They care about making their website easier to use.
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Implementing PWA Support Isn’t Always Simple
If you build everything manually, you’ll need to handle things like:
- manifest.json
- App icons
- apple-touch-icon
- Home screen names
- Per-page configuration
Doing this for every client project quickly becomes repetitive.
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That’s Why I Built OJapp PWA Marketing
OJapp PWA Marketing is a WordPress plugin designed to automate the entire process.
Simply install the plugin, and it automatically generates dedicated home screen settings for:
- Blog posts
- Pages
- WooCommerce products
It also generates home screen icons automatically from each page’s featured image, so there’s no need to create app icons manually.
Instead of spending time configuring every project, you can simply tell your client:
“Yes, your website supports Home Screen installation.”
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It’s More Than Just PWA Support
One question clients often ask is:
“Will people actually use it?”
That’s where the PRO version becomes useful.
OJapp PWA Marketing PRO includes built-in analytics for Home Screen launches, allowing you to measure things like:
- Visits launched from the Home Screen
- How often the PWA is actually used
Instead of simply delivering a feature, you can also demonstrate its real-world usage.
Those insights are valuable for client reports and future optimization proposals.
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Built for Agencies and Freelancers
I also offer a 5-site agency license ($120).
More importantly:
You’re free to charge your clients whatever you want.
For example, you can offer PWA support as:
- A paid add-on
- A premium package feature
- An exclusive benefit for maintenance plans
Some agencies may charge separately for PWA support, while others may use it to differentiate higher-tier service packages.
The licensing is intentionally flexible so you can incorporate it into your own business model.
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Differentiation Comes from Better Proposals
Today, almost every agency already offers:
- SEO optimization
- Performance improvements
- Responsive design
Those have become expected.
Offering something like:
“Your website can be installed on your customers’ home screen.”
is still something many clients haven’t heard before.
Sometimes, a simple but unique proposal creates more value than adding another technical feature.
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Try It on Your Own Website First
PWA is much easier to understand when you experience it yourself.
Install it on your own website, add one of your pages to your phone’s home screen, and see how it feels.
That experience quickly becomes part of your sales pitch.
Rather than selling another technical feature, you’re offering a way to make your clients’ websites more accessible, easier to revisit, and ultimately more valuable to their users.
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